Part III – Archetype VII “The Social Activists (LinkedIn Edition)”
“Diversity matters. Also, here’s our Q3 results.”

Their hearts are in the right place – usually somewhere between the CSR slide and the quarterly newsletter.

They advocate for every cause under the sun, but somehow still manage to make it about their latest brand collaboration or job title update.

They post infographics about inclusion one day, then humblebrag about their “resilience” in navigating corporate politics the next.

Signature moves:
“Amplifying voices” while rarely tagging anyone else
Corporate-approved language: “empower,” “celebrate,” “diverse perspectives”
Posts with four hashtags and a logo watermark

Self-test: Ever changed your banner to support a cause and forgot to change it back? That counts.