Part I – Archetype I “The Thought Leaders & Influencers“

“Let’s get one thing straight – the future is hybrid. Drop a 🔥 if you agree.”

They don’t post; they broadcast. Every line is curated for maximum reaction. They speak like they’re one click away from going viral – often punctuating ideas with bold caps, clapping emojis, and the dreaded phrase: “I don’t usually post this, but…”
(They do. Regularly.)

They regurgitate business books as gospel and cite quotes so often misattributed that even Gandhi ji would protest. Their profile banner is a Canva template of themselves mid-gesture, possibly pointing to an imagined audience. Always pointing.

Signature moves:

• Branded templates in company colours.
• “Swipe to see my 7 secrets to success.”
• Frequent use of words like “disruption,” “grit,” and “personal brand.”

Self-test: Ever rehearsed a LinkedIn post out loud before clicking “Share”? You’re one of them. It’s okay. You’re amongst peers.