Part II: The Premium, the Provenance, and the Forgotten Lecturer
VI. The IIT Question
If the parergon can inflate perceived value beyond the ergon, then the reverse must also be true. A weak parergon can conceal a strong ergon.
A brilliant student from an obscure institution may possess deeper knowledge, stronger reasoning, and greater competence than a mediocre graduate from a prestigious university. The market may systematically undervalue that person not because of anything demonstrable about them but because the frame is weaker. The ergon has not changed. The parergon has. And the parergon speaks first.
In art, this is familiar territory. A painting discovered in a flea market may be dismissed for years because nobody recognises its provenance. Once authenticated as the work of a master, people suddenly “see” qualities that were physically present all along. The painting did not improve. The frame changed, and the painting was re-perceived through it. The same dynamic operates in Indian higher education with a peculiar intensity.
The labels “IIT” and “IIM” function not merely as institutional names but as signalling devices. They compress vast amounts of uncertainty into a single recognisable marker. A recruiter looking at an IIT graduate does not simply see the institution’s teaching. They see evidence that the individual competed successfully against an enormous applicant pool, sustained academic performance under pressure, and demonstrated a certain level of cognitive capability. These are non-trivial signals. There is a causative premium here, not merely a brand effect. The institution is acting partly as a measurement instrument: the entrance examination is itself a form of pre-selection, a prior filtration that is doing real epistemic work.
The premium is therefore not arbitrary. It is anchored to real selection effects and real developmental ones. The peer network, the faculty, the intensity of competition, the alumni connections – all of these shape the graduate in ways that a weaker institution may not. To dismiss the premium as mere snobbery is to misread it. The more accurate account is that the IIT or IIM brand contains at least three components that are doing different kinds of work: a selection premium, evidence that the individual succeeded in a highly competitive filter; a training premium, evidence that the individual was shaped by a strong educational environment; and a network premium, evidence that the individual carries access to valuable peers and opportunities.
The mistake is not the premium. The mistake is treating the premium as exhaustive. And the mistake compounds in a specific direction: the entrance examination selects clearly for analytical reasoning, pattern recognition, discipline, and the ability to perform in a particular examination environment. It selects much less clearly for creativity, wisdom, ethical judgement, leadership, resilience after failure, and the ability to inspire others. A person can excel at one set and be weak in another. The selection is powerful but not omniscient. When organisations unconsciously expand the scope of the signal – when “this person is exceptionally good at clearing a difficult intellectual filter” becomes “this person is exceptionally capable in general” – the leap is not always warranted. Elite credentials sometimes disappoint employers for exactly this reason. The frame promised more than it could carry.
This creates a particular form of social inefficiency. The most interesting cases are not where ergon and parergon align neatly in either direction. Those cases are legible. A strong graduate from a strong institution, or a weak graduate from a weak one, presents no interpretive challenge. The troubling cases are the two asymmetric quadrants: the hidden excellence of a brilliant graduate from an obscure regional college, and the credentialed mediocrity of a disappointing graduate from an elite one. Most systems function adequately in the legible quadrants. Frustration, resentment, and institutional injustice accumulate in the asymmetric ones.
VII. Is Any Market Free of This?
The temptation is to demand a market free of these “prejudices” – a space in which the ergon is evaluated purely on its own terms, without the mediation of frames, proxies, and institutional affiliations. The temptation should be resisted, not because the goal is unworthy, but because the goal rests on a misconception.
A market entirely free of parergons would probably cease to function. Hiring without CVs. Investing without financial statements. Publishing without knowing the author. Choosing a surgeon without credentials. Each of these decisions would require evaluating the underlying reality directly, from first principles, every time. In theory, this sounds admirably fair. In practice, the transaction costs would be prohibitive. Parergons exist because direct evaluation of the ergon is frequently impossible. The frame is not an obstacle to fair judgment. It is the cognitive infrastructure that makes judgment possible at scale.
The question is not whether such prejudgments exist. The question is which ones are justified, under what conditions, and for how long.
There is a thought experiment that sharpens the ethical dimension. Imagine two employees at the same firm three years into their careers. One graduated from an IIT; the other from a regional university. Suppose the regional graduate has, by any observable measure, outperformed the IIT graduate in every meaningful way – problem-solving, initiative, collaborative intelligence, ethical judgment. Yet the salary differential established at recruitment persists, because the institutional pedigree continues to shadow the individual performance review.
At that point the organisation is no longer paying for expected value. It is paying for inherited symbolic value. The parergon has detached itself from the ergon it was supposed to represent. What was initially a defensible statistical inference – “graduates from this institution have historically performed well, so we will pay a premium under uncertainty” – has hardened into something else: a prestige tax, a kind of credential rent that continues to accrue regardless of what the work actually shows.
This is where the ethicists diverge. A utilitarian argument can be made for the premium at recruitment: if the institution is a reliable predictor of performance, the premium reduces selection error and improves average outcomes. A justice-oriented argument pushes back: the premium systematically rewards access to opportunity as much as capability, which means it perpetuates the advantage of those who were already advantaged. Neither argument can be dismissed. But both arguments assume the premium is evaluated dynamically – that it answers, eventually, to the evidence the work produces. The ethical danger is not the premium itself. It is the premium that never revises itself.
VIII. The Flea Market and the Vineyard
There is an analogy that captures something true and something imprecise at the same time.

Suppose a particular flea market has historically produced more authentic masterpieces than other flea markets. That fact would make it rational to search there first. It would not make it rational to assume that every painting from that market is authentic. Nor would it justify paying a premium for every painting before examining it. The value of a painting ultimately depends on the painting, not the market stall from which it emerged. The market is a clue. A useful clue. But still a clue.
The analogy is sharp in one direction and softer in another. The flea market itself does not influence the quality of the paintings it contains. An IIT or IIM arguably does influence the quality of its graduates – through peer networks, faculty, competition, opportunity, and institutional culture. The institution is not merely a location where talent is found; it is part of the process that shapes it. In that respect, a vineyard is a better analogy than a flea market. A vineyard’s reputation tells us something about the soil, the climate, the cultivation, and the winemaking. Wines from that vineyard are statistically more likely to be excellent. No serious wine expert, however, would buy an unopened bottle at any price solely on the vineyard’s name. The specific vintage still matters. The bottle still needs to be opened.
What the flea market analogy exposes most clearly is the moment when provenance overtakes the object. It asks: at what point does the frame become more important than what it frames? The art market wrestles with this. Education wrestles with this. So does publishing: a manuscript from an unknown writer may be ignored while the same manuscript attributed to a name would be read with close attention. The words have not changed. The frame has. Human beings are not very good at evaluating works in isolation. We rely on provenance, reputation, and social consensus because examining every object from first principles is impossibly expensive. The frame is a cognitive shortcut. The ethical question is not whether shortcuts exist – they always will. The ethical question is whether we remember that they are shortcuts. The moment we forget, we stop using the flea market as evidence and start treating it as destiny. A useful heuristic hardens into prejudice.
There is also the question of timing. At twenty-two, with little else known about a candidate, the institution may be the strongest available signal. At forty-two, after two decades of work, leadership, error, and growth, the relevance of that signal should have diminished dramatically. Yet many organisations continue to treat the entrance examination taken at seventeen as one of the most important facts in a person’s professional identity. A credential is a useful frame. A career is the work. The ethical question is whether we continue rewarding the frame after the work has become plainly visible. If we do, we should at least be clear about what we are rewarding. It is no longer predictive value. It is prestige itself.
IX. What We Actually Buy
There is a further layer beneath all of this that is worth naming directly.
When people choose a renowned hospital or a prestigious university, they often believe they are buying expertise. What they are frequently buying is risk reduction. If I choose the best institution available and something goes wrong, I can at least tell myself that I chose wisely. The brand is doing psychological work as much as informational work. It reduces uncertainty. It reduces anticipated regret. It reduces the burden of responsibility for the choice.
This may be the most honest account of why brands are so persistent. They are not merely economic shortcuts. They are existential ones. They allow finite human beings to make decisions in a world where the true ergon is often too complex, too hidden, or too costly to evaluate directly. The frame absorbs the anxiety that direct encounter with the work would produce.
Benjamin’s term “aura” is useful again here, shifted into a different register. We associate aura with unique historical objects – the original, the unrepeatable, the thing that has survived. But institutions manufacture a form of aura too. The reputation of a great hospital or university carries a quality of accumulated trust that cannot be instantly replicated. New institutions, however excellent, lack this aura. They have not yet had time to let it accumulate. Their ergon may be equivalent or superior, but their parergon is thinner.
This is also why brands are so difficult to destroy and so slow to build. A single catastrophic failure rarely extinguishes a long-established institutional reputation. The accumulated trust is too deep. Conversely, a new institution doing excellent work may wait decades before the market acknowledges it. The parergon lags the ergon in both directions. It is slow to recognise genuine improvement and slow to register genuine decline.
And here is where AI re-enters the picture, for the last time, as a pressure rather than a solution. For the first time in the history of education, the parergon no longer has a monopoly on trust-generation. A learner with a portfolio of demonstrable, publicly visible work can, in certain fields, establish credibility without institutional endorsement. This does not eliminate the need for institutions. It challenges their exclusive authority to certify. The most important consequence may not be economic but philosophical: we are entering a period in which the question “Which parts of education are the work, and which parts are the frame?” has become practically urgent rather than merely theoretically interesting. The institutions that endure will be the ones that can answer it honestly.
X. Blake, a Classroom, and Two Greek Words
All of which brings me, by a route I could not have predicted when I sat down to write this, to a Blake lecture in 1992 or 1993.

I cannot, at this distance, name the lecturer. The face has faded. The voice has faded. I cannot tell you what he wore or how he stood or what other poems he discussed that semester. What I can tell you is that at some point in that classroom – a classroom in which the internet was still the property of research laboratories and the word “credential” had not yet become the contested battleground it is now – he introduced a class of English literature students to two Greek words: ergon and parergon.
I cannot explain why they adhered. Most literary terminology is local: it illuminates a particular poem or genre and then retreats. These terms did something different. They migrated. They attached themselves not to Blake specifically but to a habit of question: what is the thing itself, and what merely surrounds it? That question, once installed, proved remarkably portable. It applied to paintings and to parchments. To museum artefacts and to university transcripts. To hospitals and to scriptures. To reputations and to résumés. To every situation, in short, where appearance and substance diverge, or where framing and reality interact – which is to say, to almost every situation worth thinking carefully about.
William Blake gave the lecturer his occasion, and it was not an arbitrary one. Blake was not merely a poet. He was an engraver and visual artist who regarded text and image as inseparable. The plates of Songs of Innocence and Songs of Experience are surrounded by elaborate visual designs – vines, children, angels, flames, trees – and those designs do not merely decorate the poems. They participate in their meaning. The border alters how the poem is read. The image and the text converse. The frame does semantic work. This is, without Blake knowing it by Derrida’s name, precisely the territory Derrida later mapped.
There is also something structurally Derridean in the relationship between the two collections themselves. Place The Lamb beside The Tyger. Each changes the meaning of the other. Neither stands entirely alone. Songs of Experience acts as a frame around Songs of Innocence, and vice versa. What first appears supplementary turns out to be constitutive. The surrounding work becomes part of the work. A very Derridean move, arrived at by intuition rather than philosophy, which may be why it is so permanently convincing.
XI. The Lecturer as Parergon
Here is the irony I cannot get past.
Throughout this essay, we have been examining cases in which the parergon overwhelms the ergon: the museum overshadows the painting, the brand overshadows the surgeon, the credential overshadows the learning, the institutional name outlives the knowledge it was meant to certify. The frame persists after the work has faded or moved on.
But the Blake lecturer represents the inverse. His name has disappeared. His influence has not.
In fact his influence may be stronger now than it was when I sat in his classroom. At the time, I listened, took notes, and moved to the next lecture. Thirty-three years later, those two Greek words are still generating thought. The lecturer himself has become a parergon that has faded away. The ergon remains.
Most of us can name dozens of teachers whose lessons we have forgotten. It is a rarer thing to forget a teacher whose lesson we are still actively using. The person has faded; the intellectual gift has endured. The frame has dissolved; the work is still visible.
There is a lovely implication here about the nature of teaching. Teachers naturally tend to assume that students are remembering them. Most of the time, students are remembering moments of insight – experiences in which something clicked, a distinction landed, a lens formed. The teacher’s ego wants immortality through recognition. But genuine teaching may achieve a quieter immortality through disappearance. The teacher becomes transparent, like a clean pane of glass through which something else becomes visible. The glass is not what you remember. What you remember is what you saw through it.
And yet – here Derrida reasserts himself – perhaps the lecturer was not the parergon at all. Perhaps his timing, his enthusiasm, his particular way of setting the distinction in motion, were constitutive of the insight. Would those words have adhered with the same force if they had arrived from a textbook? Probably not. The lecture was not merely a delivery mechanism. It was part of the ergon. The teacher has not vanished; he survives in distributed form. Not as a remembered face but as a habit of thought. Not as a named presence but as a way of looking at things that surfaces, reliably, whenever appearance and substance diverge.
You cannot see the spring when you are standing in the delta. But the water is still there. You are standing in it.
XII. What the Terms Survived
1992 or 1993. Before the web became public. Before search engines. Before the smartphone. Before credential inflation became a policy debate. Before AI made the question of what education actually certifies genuinely difficult to ignore.
In that world, if you wanted to revisit a concept, you could not search for it. You had to carry it. Ideas had to live in memory rather than in bookmarks. A concept that survived had to earn its place. It could not be retrieved on demand; it had to be retained. This may, in part, account for why ergon and parergon took root so deeply. They arrived in a mind that had no external storage to offload them to. They had to become part of the furniture of thought.
And what they have furnished thought with, over three decades, is a question rather than an answer. The question is: which is the work, and which is the frame? It is a question that has no stable, permanent answer, because the answer depends on what you are examining, at what distance, under what conditions, and with what interests in view. Derrida was clear about this: the parergon is “neither inside nor outside” – it occupies a threshold, a border, a zone that is genuinely unstable. The frame is not simply subordinate to the work. It is not simply superior to it. It is entangled with it, in ways that shift depending on where you stand and what you are trying to see.
That instability is not a deficiency in the concept. It is the concept’s deepest truth. We live in a world of frames. We cannot function without them. We encounter paintings through museums, credentials through institutions, surgeons through hospitals, ideas through teachers. The frames are necessary. They are useful. They are sometimes beautiful. But they are still frames. And the habit of asking – not aggressively, not nihilistically, but with disciplined curiosity – what is actually here? may be one of the most useful intellectual habits a person can cultivate.
The fact that this habit was planted through Blake, in a literature classroom, by a man whose name is now unrecoverable, says something worth holding onto about education. The most consequential lessons are often not the ones that announce their importance at the time. They arrive quietly. A distinction is offered. The mind receives it, sets it somewhere, and gets on with the business of the semester. Decades later, the distinction is still at work – in new contexts, on new problems, generating new connections the original lecturer could not possibly have foreseen.
If there is a final irony, it is this. An essay about the ergon and the parergon has ended by examining its own origins. The argument about frames and works has arrived, after considerable wandering, at the frame of a single classroom and the work that frame managed to transmit. The lecturer’s name is gone. But the question he planted – what is the thing itself, and what merely surrounds it? – is still here, still open, still worth sitting with.
It may be one of the most useful questions a teacher can leave behind. And it may be all the immortality a good teacher needs.
End of Part II




















