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When Universities Become Tenants

Rethinking physical presence, institutional commitment and student value in India’s TNE experiment

Part I: When a University Becomes a Tenant

One floor of a commercial tech park in Whitefield, Bengaluru. That is where a new foreign university campus is taking shape – built from the outset to be shared with three or four other foreign universities, all co-locating on the same site once it opens.

There’s a wrinkle in this that I haven’t been able to iron out.

It is not the arrival of foreign universities. Quite the contrary. India is finally becoming a destination for institutions that, until recently, were largely interested in recruiting Indian students to their home campuses. The movement from student mobility to institutional mobility is one of the more consequential changes taking place in the geography of higher education.

Nor is it the idea of universities sharing infrastructure. There is nothing inherently wrong with that. Under the right circumstances, shared infrastructure can make international education more accessible, more efficient and more financially sustainable.

What bothers me is something more basic.

What exactly do we mean when we call something a university?

The proposition is interesting precisely because it does not fit neatly into either of the categories we instinctively reach for. It is not a sprawling residential university in the Indian tradition. But its architects would also resist “a few classrooms hidden inside an anonymous office building” as a fair description of what they are attempting. What they describe instead is more deliberate: shared back-office functions that let a campus starting with a couple of hundred students feel less thin than its numbers would suggest, shared sports, leisure and student activities meant to be in place from day one rather than built up over years, and faculty who, while formally appointed by their own institution, are expected to guest-lecture across the partner universities sharing the building.

That means the proposition is not simply an efficiency play dressed up in institutional language. It is an explicit attempt to solve the thin-experience problem that affects almost every branch campus in its first years, when it may carry a couple of hundred students rather than the thousands a home campus would. Whether shared infrastructure can actually manufacture the richer student experience being promised, on a single floor of a tech park, is a separate question – arguably the one this whole essay is about – but the intention behind it is not naive, and it does not deserve to be dismissed as a real-estate trick before it has even opened.

A compact urban campus is not, by definition, a lesser university. Nor is a sprawling campus, by definition, a better one. The physical form tells us something. It does not tell us everything.

We have become remarkably comfortable with describing education in commercial language. Students are customers. Degrees are products. Campuses are assets. Classrooms represent capacity. Faculty are resources. Recruitment is customer acquisition. Internationalisation is market expansion.

I understand the logic. Much of it is simply the language of institutional management. But occasionally I find myself stopping at the word product.

If education is a product, what exactly is the student buying? Is it the degree? The logo? The faculty? The campus? The experience? The network? The industry connections? The promise of employability? The international exposure? Or some combination of all these things?

And if the answer is “all of the above,” a more uncomfortable question follows.

Which of these things actually constitutes a university? The economics of a compact, shared model force that question into the open, whether or not anyone building one intends to ask it. A university entering a new country cannot simply reproduce the economics of its home campus. The initial student population may be relatively small. Land and construction are expensive. Many facilities have poor utilisation at small scale. Administrative functions can be duplicated unnecessarily. Why not share them? Indeed, why should several universities each build their own expensive infrastructure if they can create a common environment in which each retains its academic identity? None of that is unreasonable, and none of it is unprecedented.

South Korea’s Incheon Global Campus brings together several foreign universities within a common campus environment. Qatar’s Education City has taken the idea much further, creating a substantial educational and research ecosystem in which international universities coexist with research institutions, cultural facilities and other forms of infrastructure.

These are shared campuses. They are not merely shared buildings – and that gap between the two keeps nagging at me.

When Do Universities Become Tenants?

Imagine several prestigious universities occupying the same commercial building. Each has its own identity, programmes, faculty and degree. The infrastructure is shared. The student services are shared. Perhaps the library is shared. Perhaps some teaching and industry engagement are shared too.

Everything may be academically legitimate. Everything may be financially rational. Everything may be perfectly compliant.

But what has actually been created? A university ecosystem? Or simply a shared address for several separate tenants?

A tenancy is very good at providing space, reception and shared services. A university has historically had to be something more than the address where teaching happens – a place with its own identity, culture and life. The gap between those two things is not just semantics.

This is where my mind keeps going back to a rather simple thought experiment. Imagine taking away the university logos. Imagine that the building simply says Campus. Then imagine University X, University Y, University Z and a fourth institution occupying different parts of the building, each with its own classrooms and academic operations.

Would anything essential have changed?

Perhaps the answer is yes. Perhaps the institutions have created distinct academic communities within a shared environment. Perhaps the common infrastructure produces encounters and opportunities that would not otherwise exist. But perhaps the answer is no. And if the latter is true, then we have learned something important. The institution may still be perfectly legitimate. The degree may still be perfectly valid. The faculty may still be excellent. The outcomes may still be strong. But the university, in every sense that matters, has become a tenant.

That does not make it bad. It makes it something different. And that difference is worth examining.

The Questions the Thought Experiment Turns Into

That thought experiment doesn’t stay theoretical for long. Applied to a real arrangement, it resolves into a short list of very practical questions – the kind no glossy campus brochure exists to answer.

Who owns the curriculum? Who appoints and evaluates the faculty? Who controls assessment? Who owns the relationship with the student – not the classroom, the relationship? Who is accountable when a complaint crosses from one institution’s jurisdiction into another’s? Who controls the shared infrastructure everyone depends on but no single university owns outright?

And the question that matters most and gets asked least: what happens to everyone else if one university in the arrangement decides to leave? If one institution sharing the tenancy withdraws, do the remaining students’ teach-out protections, refund policies and grievance channels hold? Or does the arrangement quietly redistribute the damage onto whoever happens to be left in the building?

There is also an economic question sitting underneath the spatial one, and it deserves to stay separate from it rather than get folded into the same “shared building” picture – because, as it turns out, this version of the risk does not actually require several universities to share a floor at all.

The proposition has a named commercial partner behind it: an Australian international-education company, several decades into the business of sending students to Australia, now entering an India phase after visa tightening at home constricted that pipeline. Its own leadership has described the model plainly – the company invests in and partners with universities to open campuses, taking on the legal processes and capital required so the university gains access to a new market – and it has said, of this specific campus, that it intends this to be the first of many rather than a one-off.

The entity actually building the scalable, replicable asset here is not the university whose name is on the building. It is the commercial partner running the campus behind it. And the structure this creates is more tangled than either party’s marketing suggests: the proposition turns out to involve at least three distinct legal actors – the college holding the entry approval, the older federal university whose name will appear on the degree, and the commercial operator running recruitment, premises and day-to-day operations. If a student is wrongly failed, a programme is discontinued, or the campus closes mid-cycle, which of the three actually answers to India’s regulator? That question does not yet have a settled answer, because the regulatory framework was built to hold a single accountable foreign institution responsible – not a nested structure like this one.

The same underlying question – not who teaches the student, not who awards the degree, but who owns the relationship – turns out to have an even sharper version elsewhere in India’s TNE landscape, involving a different operator working across several cities rather than one shared floor. That version does not need a shared building either, and it deserves its own treatment later in this series. But the logic is identical in both cases.

Whoever owns the relationship also owns everything downstream of it: acquisition, data, cross-selling, progression, employer relationships, alumni engagement, the whole long tail of a person’s connection to an institution across a career. Aggregate enough university names under one commercial operator – in one building or seven cities – and that operator holds something more valuable than any single university’s own student base. It holds a portfolio, whether or not it has finished building one yet.

Which produces an irony I have not been able to shake. Each university involved in an arrangement like this almost certainly believes, in good faith, that it is entering India. But there is a real possibility that the commercial partner underneath it is thinking something closer to the reverse: that the universities are entering its India – its student base, its infrastructure, its data, its relationship with the family that eventually signs the cheque.

That reversal isn’t, on its own, cause for alarm – platforms exist, aggregation exists, and shared infrastructure genuinely can lower costs without corrupting anything academic. What it changes is what the arrangement actually is – not necessarily a fraud, not necessarily a failure, but possibly a different kind of institution altogether than the one whose name is on the building.

Which leaves the harder question still unanswered. Not who profits from the student’s presence, but what was the student’s presence at a university actually supposed to be for – before anyone built a platform, before anyone shared a building, before “campus” became something you could rent by the floor.

Part II: What Is the Place Actually For?

I began this thought experiment by comparing the emerging shared-space proposition with the university campus I instinctively recognise. But the more I looked at it, the less useful that simple comparison became.

There are several different ways in which institutions can use physical space to create value.

There is the traditional university campus, where an institution creates a place that becomes an extension of its identity. There is the education-city model, where several institutions occupy a deliberately created educational geography while retaining substantial institutional and physical identities of their own. There is the economic-city model, where a university is deliberately embedded in a wider economic ecosystem and the location itself becomes part of the educational proposition. And there is the platform model, where shared infrastructure and services make physical presence more efficient.

None of these models is inherently superior. They solve different problems. They create different kinds of value. The question is not which one wins. The question is what each model makes possible, and what it leaves out.

The Education City idea

Rajiv Gandhi Education City in Sonipat was conceived on an entirely different scale from a commercial-floor IBC. The idea was to create a large planned educational district in which multiple institutions could establish themselves.

Whatever one thinks of the execution of the project, the underlying proposition remains interesting. It was not simply: let several universities share our building. It was closer to: let us create a geography in which universities can become themselves.

The institutions share a geographical identity and, potentially, aspects of an educational ecosystem, but they are not simply tenants of one another’s premises. The space gives them room to develop their own identities. That is a different proposition from shared infrastructure alone.

The Economic-City Model

GIFT City model is more interesting still because it challenges my instinct about what a university campus is supposed to be.

It is not primarily an education city. It is a financial and business district, and universities entering that environment are being placed deliberately within an economic ecosystem. That can be an extraordinarily powerful proposition. Imagine studying financial services, FinTech, international business or related disciplines while physically situated within an international financial centre. The surrounding institutions, employers, professional networks and economic activity can become part of the educational experience.

The location is no longer simply where the university happens to be. It becomes part of what the university is offering. That logic was part of the original policy behind the GIFT City IBC proposition – the government’s framework envisaged foreign universities contributing to an extended ecosystem around financial services and technology, with academia and industry working in closer proximity.

GIFT City’s infrastructure architecture has gone further still. The International Financial Services Centres Authority permits International Branch Campuses and Offshore Educational Centres to obtain campus infrastructure and related services from Academic Infrastructure Service Providers – built-up campus facilities, research and development facilities, libraries, laboratories, incubation centres and teaching classrooms, all available on tap rather than built from scratch by each incoming university.

I would hesitate, then, to dismiss the commercial setting of an IBC merely because it is commercial. A location can be commercially dominated and still be educationally meaningful. The question is not whether the surrounding environment is commercial. The question is what that environment contributes to the university.

The Platform Model

There is a fourth model on my original list that deserves its own name rather than staying folded into the others: the platform model, where a commercial intermediary supplies the operational backbone that lets a foreign university establish itself in India without building that capability from scratch.

Eruditus is the clearest example currently operating at scale. It has publicly named seven partner universities establishing campuses across Mumbai, Bengaluru and Gurugram – Illinois Institute of Technology, the University of Aberdeen, the University of Bristol, the University of Liverpool, UNSW, the University of Victoria and the University of York – and its role in each case is broadly similar: campus operations, student recruitment, the FEMA-compliant joint-venture structuring that lets foreign capital and Indian regulation meet, and the marketing that builds a pipeline of applicants before a single lecture is delivered.

Eruditus is not alone. What has actually arrived in India over the past year is not one platform but a small cluster of them, sitting between most of the market and almost every foreign university trying to enter it. Alongside Eruditus, operators including ECA, Navitas, GEDU and Oxford International now intermediate a large share of India’s IBC activity between them – different companies, different mechanisms, the same underlying position: infrastructure that has, in practice, become closer to the institution than the institution’s own operations team.

It is worth being precise about what kind of “platform” this is, since Part I already raised a related but distinct question – what happens when several universities share one physical building and become tenants of the same address. That was a question about tenancy: spatial, and visible the moment you walk into the building. Eruditus’s platform is operational: a single intermediary supporting several universities that may never share a room. The University of Liverpool’s Bengaluru campus, for instance, has its own dedicated building, a converted industrial site rather than a shared floor. What it shares with Aberdeen’s or Bristol’s Indian campuses is not square footage. It is the layer of logistics, compliance and recruitment sitting behind all of them, largely invisible to a prospective student.

The proposition already introduced in Part I belongs in this same cluster, just via a different operator. Its own commercial partner pursues a comparable model through financial backing and professional services for one co-located campus, rather than operational support spread across several separately located ones. Different mechanism, same underlying question, already asked back in Part I: once a commercial intermediary is running recruitment, premises, or both, whose institution is it actually starting to become?

Part I’s co-located, single-floor proposition and this one are structurally different, and deserve to be evaluated on separate terms rather than folded into the same critique. Whether this operational layer changes who effectively controls the relationship with the student – and what that means for accountability once the arrangement is running at scale across seven universities and three cities – is a substantial question in its own right, and I have written about it at length elsewhere. Here I want to do something narrower: simply place the model on the map, alongside education cities and economic cities, as one more answer to the same underlying question every foreign university entering India eventually has to face – build it all yourself, or borrow someone else’s infrastructure to get there faster.

The Ultra-Compact Urban IBC

And then there is the proposition already introduced in Part I: a single floor of a tech park in Whitefield, shared from the outset with three or four other universities. If a dedicated building, however modest, or however recently a factory, still counts as compact, this is something more extreme. There is no building of its own here, at least not yet – just a floor, shared.

This is where the question of what compactness can and cannot deliver gets pushed about as far as it currently goes in India. The people building it are explicit that they are trying to engineer richness rather than simply accept its absence: shared back-office functions meant to make a two-hundred-student campus feel less thin than its numbers suggest, shared sports, leisure and student activities intended to exist from day one rather than accumulate over years, and faculty who, while appointed by their own institution, are expected to guest-lecture across the universities sharing the floor. None of that is nothing. It is a genuine attempt to answer, at the smallest possible scale, the question this typology keeps circling back to: not how much campus the university possesses, but how much university exists within it.

But intention is not delivery, and a campus that has not yet opened cannot be judged on results it has not yet produced. Whether a shared floor can actually manufacture what a shared floor is promising – activity, community, cross-institutional intellectual life – is not something promotional material or a conference panel can settle. It is a question only the first two or three cohorts of students will be able to answer, and probably not for several years.

That uncertainty may be the most honest place this typology can arrive at. A traditional campus, an education city, an economic city, even a platform-supported campus like Liverpool’s, all have, at minimum, a building you can stand inside and judge for yourself. An ultra-compact, single-floor co-location does not yet offer even that. What it offers is a bet – a genuinely considered one, not a cynical one – that shared intention can do the work usually done by shared space.

What Does the Place Enable?

This is beginning to feel like a more useful question than the old one about whether an IBC has “adequate physical infrastructure.” Adequate for what? A classroom can be adequate for a lecture. A laboratory can be adequate for an experiment. An office can be adequate for administration. But what makes a place adequate for a university?

Perhaps the answer is not measured in square metres at all. Perhaps it lies in what the physical environment makes possible. Does it create encounters that would otherwise not happen? Does it encourage intellectual community? Does it facilitate research? Does it connect students to employers? Does it provide space for student life? Does it create institutional identity? Does it give students a sense that they belong somewhere? Does it make the institution memorable?

The question is therefore not simply does the university have premises? It is: what does its physical presence enable that would not otherwise exist? That feels like a far more meaningful test of institutional presence.

Part III: The University Is Not a Classroom

The more I think about the physical environment, the more convinced I become that we have underestimated the educational value of things that do not look educational.

The lawn is not there to maximise utilisation. The courtyard is not there to generate revenue. The library is not simply a warehouse for books. The student union is not a cost centre that happens to produce some extracurricular activity.

These things create possibility. A student meets somebody from another discipline. A conversation begins. An idea crosses a boundary. A professor becomes a mentor rather than merely the person who delivered a module. A friendship eventually becomes a business partnership. Someone discovers a book that changes the way they think.

None of these things can be reliably scheduled. That may be why they matter.

A university creates a certain kind of permission: permission to wander intellectually, to spend time on something whose utility is not immediately apparent, to encounter people and ideas without having to justify every encounter in terms of measurable output.

Perhaps this is why I keep returning to the word sacred. Not sacred in a religious sense. Rather, something set apart. A university, at its best, creates a space set apart from the relentless logic of ordinary commercial life. A place where time is allowed to stretch. Where curiosity can precede utility. Where a student can encounter an idea without immediately asking what it will do for their salary.

That separation has value.

But none of this means that a university must possess hundreds of acres before it can create an intellectually rich environment. Some of the world’s most consequential universities exist within dense urban settings. Nor does physical grandeur guarantee intellectual vitality.

The campus is a signal, not a verdict. Space creates possibilities. It does not automatically create community, intellectual life or belonging.

India is about to test that distinction at scale, as foreign universities arrive in forms that do not always resemble the conventional Indian campus. And India already has an unusually strong physical hierarchy of its own to test it against – evidence of a much older instinct than any of us are giving credit for.

The Land Is Part of the Product

The University of Delhi has its extraordinary, almost improbable relationship with the Ridge – a substantial forested landscape sitting inside one of the world’s most crowded cities, and everyone who has walked it knows it is doing something to the experience of studying there that no lecture theatre could replicate. IIT Bombay has Powai and the hills that frame it. Ashoka has deliberately, expensively built spaciousness into its identity from day one, because its founders understood the space was never going to be a footnote to the education – it was going to be read as part of it.

None of this is an accident, and none of it is really about lawns for their own sake. The campus is an act of positioning. A premium institution is, in effect, telling a family: we have created a place where your child will spend two to four of the most formative years of their life – a radically different proposition from we have secured an excellent address at which your child can attend classes.

I want to reach further back than the modern Indian campus for a moment, because I don’t think this instinct is new, or even particularly Western – if anything, it is one of the oldest ideas India has about how learning actually happens. The gurukul tradition never separated the teacher from the place. A student did not attend a lecture by a guru and return to ordinary life in the evening; the student went and lived where the teaching happened, inside a particular grove, under a particular discipline of unhurried time, because the setting itself was understood to be doing part of the teaching. Learning was never imagined as a transaction that could be extracted from its location and delivered anywhere convenient. The place was not a container for the wisdom. It was, in some sense, inseparable from it.

That instinct never really left the Indian imagination of what a serious education looks like, even in its thoroughly modern, thoroughly secular form. It is why a mountain campus or a forested ridge or a deliberately spacious quadrangle still reads, to an Indian parent evaluating where to send a child, as something closer to seriousness than sales copy about location and connectivity ever quite manages.

Here’s when I keep coming back to a sequence that initially surprised me:

Education → sacred → calm → premium → value → identity → network → professional life.

The word premium carries real weight here, because we have abused it terribly in higher education, reducing it to a synonym for expensive. That is not what premium ought to mean.

Perhaps premium means deliberately created. It means that sufficient care has been taken with the environment, the people, the intellectual culture and the experience to communicate something to the student: what happens here matters.

That message can be communicated through a magnificent campus. It can also, perhaps, be communicated through a compact urban environment. The physical form may differ. The underlying intention should not.

Part IV: Who Has to Build the University?

There is another dimension to this discussion that became impossible to ignore once I looked at the regulatory architecture behind the campus.

It is one thing to ask what a university looks like to a student. It is another to ask what the regulatory state requires a university to look like. And here the argument becomes considerably more uncomfortable.

ASSOCHAM’s National Education Council raised exactly this question publicly a few months ago. Its concern was not that India should shut its doors to international universities. It was that internationalisation should coexist with regulatory symmetry and a level playing field. The Ministry of Education, it noted, had permitted a foreign university to commence Indian operations from roughly 50,000 square feet of leased premises in Chennai – allowed, under the current framework, for an initial period of five years – and it argued this deserved thoughtful reflection rather than quiet acceptance. Indian universities, by contrast, operate under a detailed regulatory framework built around land ownership, permanent infrastructure, laboratories, libraries and hostels – norms that assume a university is, by definition, an enduring institution built on sustained commitment. Its proposed way forward rested on three principles: parity between domestic and foreign institutions, long-term commitment to India’s academic ecosystem, and a genuinely level playing field based on academic excellence rather than the accident of where an institution happens to be incorporated.

The institution it was describing is the University of Western Australia, which has been planning its Indian presence from Chennai and Mumbai. Reports have described an initial Chennai operation from leased premises, alongside a much larger long-term investment and expansion plan running into hundreds of crores of rupees. The university has also positioned the Chennai location partly around opportunities for work-integrated learning and industry engagement.

So this is not a story about an institution avoiding India by renting a few rooms. It is a story about how an international university chooses to establish its physical presence – and about what that choice reveals when set against what Indian institutions are required to do.

Land Is More Than an Asset

There is a tendency in institutional economics to see land and buildings as capital expenditure. Universities, however, have traditionally understood them somewhat differently.

Land is permanence. A building is commitment made visible. A laboratory is a statement about what the institution intends to teach and research. A library says something about what it intends to preserve. A campus says something about whether the institution expects to be there long enough for several generations of students to leave their imprint upon it.

Physical commitment, in other words, is not really about square footage. It is about the permanence signal.

But we have to be careful here. A leased campus is not necessarily an absence of commitment. A lease may be the sensible first stage of a serious institutional strategy. It can allow an institution to establish demand, recruit students and faculty, develop partnerships and understand the market before making a much larger capital commitment. Indeed, a phased approach may be more responsible than building a large campus before the institution knows whether the market will support it.

The real question is therefore not whether a university owns its building – that would be too crude. It is what degree of institutional commitment the physical arrangement actually represents, and whether that commitment is proportionate to the institution’s stated ambitions in India.

Physical presence is not physical commitment

Physical presence and physical commitment keep getting treated as the same thing in TNE discussions. They are not.

A university can have physical presence without necessarily having demonstrated long-term physical commitment. It can also demonstrate substantial institutional commitment without owning every square metre from the first day. A long-term lease, a substantial fit-out, dedicated facilities, significant faculty investment and a clearly articulated expansion pathway can collectively represent something very different from a short-term, easily reversible arrangement.

The reverse is also possible. A magnificent building can be little more than a shell if the institution inside it has little academic, research or social substance.

So the physical form alone cannot answer the question. The trajectory matters. The purpose matters. The commitment matters. And that is why I would refine Physical Commitment, the first indicator of the verification framework I use professionally. It should not become a crude ownership test. It should test the credibility of the institution’s permanence and investment in relation to what it says it intends to build.

The Uncomfortable Asymmetry

There remains, however, a difficult policy question. If Indian private universities are expected to demonstrate institutional seriousness through land, buildings and permanent infrastructure, while foreign universities can initially demonstrate their presence through leased premises, why should the standard be different?

There may be very good reasons. India wants foreign universities to enter. High upfront capital requirements can deter entry. A phased model may actually be more responsible than forcing a university to build a large campus before demand has been demonstrated. All of that is reasonable.

But if flexibility is good for foreign universities, should it not also be available, under appropriate conditions, to credible Indian institutions? Conversely, if permanent physical commitment really is fundamental to the meaning of a university, should foreign institutions ultimately be expected to demonstrate a comparable commitment?

We need to decide what we actually believe.

Perhaps the answer lies somewhere between the two. India can encourage foreign universities through a more flexible entry phase while requiring a clear trajectory towards long-term institutional presence. At the same time, it can reconsider whether every aspect of domestic regulation needs to equate institutional seriousness with ownership of physical assets.

That would be a genuine conversation about regulatory modernisation, rather than a simple argument about foreign versus Indian universities.

A Live Test Case – From Greece

While I was finishing this section, a live test case arrived from an unexpected direction. Greece’s supreme administrative court annulled the operating licences of three foreign university branches – arrangements involving the University of York, Keele University and Anatolia College – after finding real defects in how they had been approved: building requirements not properly verified before licences were issued, a conflict of interest inside the evaluation committee, and accreditation criteria the court found too vague to apply consistently. Crucially, the court did not strike down the underlying law that opened Greece to foreign university branches. It struck down the way that law had been applied in these three cases.

This section has been making that argument hypothetically. Greece just made it as a ruling. Approval is a point-in-time decision. It answers whether an institution was permitted to enter. It does not, on its own, answer whether the conditions behind that permission were properly verified, or whether they survive scrutiny once the campus is real rather than promised. Greece has just demonstrated, in a courtroom, what happens when they are not.

This belongs in an essay about India rather than a footnote about Greece because one of the three affected institutions, the University of York, already has an approved Indian campus of its own – in Mumbai’s Powai Business District, alongside Bristol and UNSW, all three receiving their Letters of Approval within days of each other in June. The same institution is now running two live regulatory experiments at once, in two jurisdictions asking related but different questions. Greece is asking whether the original approval was properly made. India, sooner or later, should be asking whether the institution continues to deserve the approval it was given. Neither question makes the other unnecessary. A regulator that only asks the first is vulnerable to exactly what just happened in Athens. A regulator that only asks the second has no foundation to build the question on in the first place.

This isn’t cause to doubt York’s Mumbai campus specifically, and one jurisdiction’s ruling shouldn’t become an unearned verdict on an entirely different one’s regulatory process. But it is a useful, uncomfortable reminder that the question this section keeps circling – is a physical commitment credible, or merely permitted – does not disappear once a licence is issued. It just changes who is answerable, and when.

Part V: What Are Students Actually Buying?

The more I think about the language of education as a product, the less comfortable I become with it.

Not because I believe universities should be insulated from economics. They cannot be. Nor because students do not deserve value for the considerable amounts of money they and their families invest. They absolutely do.

The problem is more fundamental. If education is a product, what exactly is the product?

Try answering it honestly, item by item, and something uncomfortable happens. The university logo sells status – the signalling value of being able to say a particular name. The campus sells an environment, a sense of belonging to a place larger than any one class. The “student experience” sells memory, which slowly hardens into identity. The alumni network sells social capital. Industry partnerships sell access – the possibility, not the guarantee, of employability. World-class faculty sell access to expertise, more than they sell the expertise itself. International exposure sells cultural capital. The degree certificate sells a credential – a compressed, portable signal of all of the above, legible to anyone who has never met the graduate.

And then there is one more row on the list, and I have tried several times to fill it in, and I keep arriving at the same blank space.

Learning sells – what, exactly?

That blank isn’t a mistake but the whole problem, sitting in plain sight. Learning is not really a product, and no amount of careful packaging changes that fact. A university can provide the conditions for learning – teachers, books, laboratories, discourse, questions, an intellectual tradition worth arguing with, peers, mentors, unhurried time, the kind of space I spent the last essay defending. What it cannot do is manufacture learning on its own premises and hand the finished article to the student the way a shop hands over a phone. The student has to do the learning. Nobody else can do it on their behalf, however excellent the surrounding infrastructure.

You can buy a degree. Can you buy an education?

I can buy a phone and possess it. I can buy a car and possess it. I can book a hotel room and experience it. But I cannot quite buy an education in the same sense.

I can buy admission. I can buy access. I can buy an environment. I can buy instruction. I can buy a credential. But I cannot purchase the transformation itself and have somebody deliver it to me. I have to participate in it. I have to read. I have to think. I have to struggle with ideas. I have to be wrong. Sometimes I have to be told that I am wrong. I have to change.

That creates an uncomfortable contradiction with the idea of the student as customer. The customer is generally entitled to satisfaction. Education sometimes requires something rather different. Sometimes a teacher gives a student something the student did not know they needed and would not have asked for. Sometimes the teacher says, flatly, no, you’re wrong – and means it as a gift, not an insult. Sometimes the curriculum is difficult, or frustrating, or simply boring, and that is not a service failure, it is the process working as intended.

Education, at its best, sometimes requires the student to leave dissatisfied with who they were when they arrived. That is very close to the opposite of good customer service, and no amount of rebranding “student” as “customer” resolves the contradiction – it just hides it more effectively.

Which is one more reason a university cannot be reduced to the place where a transaction occurs between a student and an institution. It is the environment within which the student participates in something the transaction never fully captures.

The Indian Premium Question

A parent paying a substantial amount for a child’s education is not merely buying contact hours. They are making an enormous bet on a formative period of life.

Where will their child spend the next three or four years? Who will they meet? What will they read? What will challenge them? What kind of people will surround them? What kind of confidence will they acquire? What kind of person will emerge at the other end?

These are not procurement questions. They are questions about becoming.

The physical environment carries so much symbolic weight for exactly this reason. The student is not simply being educated in a place. They are being shaped by a place. That place may be a sprawling residential campus. It may be a compact urban campus. It may be part of an education city. It may be embedded in an economic district. The form can vary. The underlying question remains: what kind of educational life does the place make possible?

Part VI: The Value Perception Test

This discussion eventually forced me to look again at a framework I had developed for evaluating the credibility of TNE propositions.

The Seven-Indicator Verification Framework was designed to answer a relatively straightforward question: is this a genuine, institutionally substantive TNE proposition? It looks at physical commitment, faculty architecture, research infrastructure, mobility architecture, student protection, governance transparency and curriculum adaptation. The framework is deliberately sceptical. It is designed to distinguish genuine institutional engagement from arrangements that merely look impressive on paper.

For a while, the eighth indicator I added to that foundation was Employment Outcomes Architecture – the career impact signal, asking whether the degree actually converts into a job. That is the version some readers will already know.

But something was still missing, and this essay is where I finally saw what it was.

The Missing Piece

We had indicators for institutional integrity. We had an indicator for employment outcomes. But we had not explicitly asked the question that comes before both.

Why should the student choose this institution?

That becomes Indicator 8: Perceived Institutional Value – the Value Perception Signal. Employment Outcomes moves to Indicator 9: the Career Impact Signal. This is the update to the framework I use professionally, and I think it is the right one: the earlier ordering asked the institution to prove itself and then prove it worked, without ever asking whether a family should have chosen it in the first place. This essay is what convinced me that question needed its own indicator, and its own position in the sequence.

I want to sharpen the ninth indicator slightly while I am at it, because “did the degree convert into a job” turns out to be a narrower test than the one that actually matters. A first job is a single data point, vulnerable to timing, to a hiring freeze, to a sector’s bad year – none of which says much about the institution that produced the graduate. The more durable question is whether the graduate can do something a first job cannot fully capture: adapt when the job changes, learn again without being taught to, work across unfamiliar contexts, solve problems the curriculum never anticipated. Employment Outcomes Architecture, properly understood, is not asking whether the ticket got punched once. It is asking whether the institution built something in the graduate that keeps paying out after the first job stops being the relevant measure.

The logic is now rather elegant. The first seven indicators ask whether the institution is credible. The eighth asks whether the proposition is perceived as worth choosing. The ninth asks whether the promised value ultimately translates into durable, demonstrable capability.

Integrity → Choice → Outcome.

This sequence feels much closer to the actual student journey.

Perception is not superficial

“Perceived value” can sound like a marketing term. It isn’t one.

A student does not encounter an institution as an auditor. They encounter it as a prospective member of a community. They see the campus. They experience the admissions process. They look at photographs. They speak to current students. They compare fees. They ask about employment. They look at rankings. Their parents ask about reputation. They imagine themselves there.

All of that becomes part of their judgement. A perfectly credible institution can therefore have weak perceived value. And a highly attractive proposition can have weak institutional substance. The purpose of the framework is to expose both.

The physical campus is one component of perceived institutional value. It is not the whole of it. A student may value the scale and landscape of a residential university. Another may value the density and connectivity of an urban campus. A student in GIFT City may place extraordinary value on being embedded within a financial ecosystem. Another may value the community created by a multi-university education city.

Perceived value is contextual. What matters is whether the physical and institutional environment delivers the value the proposition promises.

Part VII: A University Address Is Not a University

This is where I eventually arrive.

The answer isn’t to insist that every university must have hundreds of acres of lawn. That would be absurd. Universities can be urban, compact, technologically sophisticated and architecturally unconventional.

Nor is the answer to romanticise the traditional campus. A beautiful campus can be intellectually empty. A compact campus can be intellectually alive. A leased campus can be the first phase of a deeply committed institutional strategy. A purpose-built campus can exist without creating much social or intellectual life at all.

The building alone cannot tell us. The physical campus is a signal, not a verdict.

The issue is not acreage. It is not even ownership. It is intentionality, institutional substance and commitment. Has the institution created a place that supports the intellectual, social and human dimensions of education? Has it created a credible academic community? Has it created belonging? Has it created opportunities for research, interaction, mobility and professional development? Does its physical arrangement demonstrate a commitment proportionate to its ambitions? And does the whole proposition deliver enough value for a student to look back upon the experience as more than the purchase of a credential?

These are harder questions than “how many acres?” – and the ones that actually decide whether the place is worth attending.

The Harder Test

So I return to the question that started this whole chain of thought.

Can universities share space? Of course. Can foreign universities operate successfully from leased or shared facilities? Certainly. Can such arrangements reduce costs and broaden access? Very possibly. Can an economic ecosystem become part of the educational proposition? Absolutely. Can a leased campus be the right way to begin a long-term institutional commitment? Without question.

The challenge is to distinguish between physical presence and institutional presence, between infrastructure and environment, between efficiency and value, and ultimately between a place where education is delivered and a place in which education happens.

India’s TNE experiment turns on exactly this distinction. We are not simply deciding where foreign universities will teach. We are, perhaps without quite realising it, deciding what kinds of institutions we are prepared to recognise as universities in India.

And there is another question beneath that one. If we are willing to give foreign universities greater flexibility in how they establish physical presence, are we prepared to reconsider the assumptions embedded in the regulatory architecture governing Indian universities? That is not an argument against internationalisation. It is an argument for thinking carefully about what kind of internationalisation we want.

The Nine-Indicator Framework earns its keep here. The physical campus matters. But it is only one signal. Faculty matter. Research matters. Mobility matters. Student protection matters. Governance matters. Curriculum matters. Perceived institutional value matters. And ultimately, outcomes matter. No single building can carry all of that weight.

What remains after the building?

Years after graduation, what does a university actually leave behind? That might be the question I should have started with.

The degree certificate, certainly. The knowledge, if the education was good. The friendships. The mentors. The habits of thought. The confidence. The network. The memories. The sense of belonging to something that existed before the student arrived and will continue after they leave.

None of that arrives through the scheduled parts of the timetable. It arrives through the hour nobody scheduled – the conversation that ran past when it should have ended, the society that could never survive a cost-benefit review, the professor who kept talking after the lecture was technically over, the encounter nobody planned and nobody could have. That hour cannot be specified in a procurement document, and a framework that only measures what can be specified will always undercount the very thing that makes an institution worth attending in the first place. It is closer to a liturgical idea than an operational one – a set-apart time, protected from ordinary usefulness precisely so that something less ordinary can happen inside it.

This is the real distinction between where I studied and my university: a student can study almost anywhere, but a university has to become something more – a place in the student’s memory, identity and imagination.

The real test of an International Branch Campus, then, is not whether it can deliver a foreign degree in India. It is whether, years later, its graduates can look back and say: “That was my university.”

Not merely: “That was where I studied.”

There is a world of difference between those two statements. One describes an address. The other describes belonging.

That is what we should be asking of India’s TNE experiment. Not whether a foreign university can become a tenant. But whether, in becoming a tenant, it can still become a university.

Part VIII: What Would Be Lost

Part VII left me fairly satisfied with a question: not whether a foreign university can become a tenant, but whether, in becoming one, it can still become a university. I sat with that for a while. Then a piece of writing that had nothing to do with international branch campuses at all made me realise it wasn’t yet the deepest question available.

Dr Mona Puri writes on university governance – not TNE, not IBCs, not India’s regulatory architecture, just the ordinary, unglamorous discipline of how a board should think about the institution it is responsible for. Her argument, briefly: growth is not the same as progress. A university can expand its programmes, its infrastructure, its admissions and its visibility, and still lose sight of why it exists while doing so, because more of almost anything can look like progress, and only purpose can tell you whether it actually is.

She asks a version of a question I think every institution should be required to sit with, foreign or domestic, tenant or landlord:

“If our university disappeared tomorrow, what would society genuinely lose?”

Not its buildings. Not its ranking. Not its revenue. Not its administrative structure. What would actually be missing.

The IBC Version of the Question

Dr. Puri wasn’t thinking about international branch campuses when she wrote that, which is exactly why the question is useful here. Apply it, and something happens to everything the last seven parts of this series have been circling.

Imagine asking a foreign university, ten years into its Indian campus: if this disappeared tomorrow, what would India genuinely lose?

If the honest answer is a globally recognised degree, delivered locally, that a family could otherwise only get by sending a child abroad – that is something. But it is a comparatively thin answer, and thin answers have a way of surviving mainly on inertia.

If the honest answer is closer to several thousand graduates, a research capability that did not previously exist here, an industry ecosystem, a faculty network, mobility pathways running in both directions, and a distinctive contribution to how this city or this field thinks – that is a different order of answer entirely.

The difference between those two answers is not measured by any of the nine indicators this series has spent eight parts building. All nine could be satisfied – a real building, or a credible trajectory toward one; permanent faculty; genuine research infrastructure; protected students; transparent governance; contextualised curriculum; a proposition families perceive as worth choosing; graduates with durable capability rather than just a first job – and the institution could still, in Dr. Puri’s sense, not entirely know why it is there.

A layer above the indicators, not inside them

This doesn’t belong inside the nine indicators as a tenth. It sits above them, the way Dr. Puri’s own governance sequence sits above a university’s operational metrics: Purpose → Strategy → Investment → Execution → Outcomes → Societal Value.

The nine indicators tell us whether an institution has substance – whether its claims survive scrutiny. Purpose tells us what that substance is supposed to accomplish. Societal value tells us whether, once achieved, any of it actually matters beyond the institution itself.

Purpose. Then Institutional Integrity – Indicators 1 to 7. Then Perceived Institutional Value – Indicator 8. Then durable student and career impact – Indicator 9. Then Societal Value.

The small revision I made to Indicator 9 earlier in this series turns out to matter more than it looked like at the time, for the same reason. A first job is an institutional metric. Durable capability – the ability to adapt, to learn again, to work across unfamiliar contexts, to keep creating value once the job that was trained for no longer exists – is closer to what Dr. Puri means by societal value operating at the level of a single graduate. The two questions, asked at different altitudes, turn out to be asking almost the same thing.

Why This Changes the Argument About the Campus, Not Just the Ending

I want to be careful here, because it would be easy to let this collapse back into the very campus-romanticism I spent Parts II and III trying to earn honestly rather than assert. A sprawling campus is not the purpose of a university. Nor is an IBC inherently deficient because it occupies a compact urban site, or a shared floor, or a converted glass factory, or a tower inside a financial district.

The question a purpose lens actually asks is sharper than acreage: does this physical model advance the institution’s purpose, or has it become a mechanism for adding enrolment, revenue and market presence that merely resembles purpose? An urban campus that creates extraordinary access to an economic ecosystem may well be advancing it. A shared floor that creates a meaningful academic community may be advancing it too, eventually, once the bet the ultra-compact model is making has had time to pay off or fail. A large campus that creates belonging, research capacity and intellectual life is advancing it in the most familiar way of all. None of the models this series has walked through is disqualified by its geometry. Every one of them is answerable to the same harder question underneath it.

That is a more demanding test than anything a “Regus” comparison could deliver on its own, and a fairer one – because it does not treat physical compactness as evidence of thinness, or physical grandeur as evidence of substance. It asks what the form was actually for.

Full Circle

This series started with a wrinkle I couldn’t iron out – a floor in a tech park, and a question about what exactly we mean when we call something a university. It has moved since then through space, through institutional presence, through what a student is actually buying, through the trajectory a physical commitment has to demonstrate before it counts as credible, through the value a family perceives before they ever enrol.

Every part of that mattered, and I would not unwrite any of it. But Dr. Puri’s question is the one I would actually want an institution to sit with, ten years after it opens whichever campus it eventually opens, wherever it decides to put it.

Not: did you own the building, lease it, or share it with three other universities on the same floor.

Not even: did your graduates get jobs, or become people capable of building something larger than the first job.

But: if you disappeared from India tomorrow, what would genuinely be missing?

A tenant can become a university. That much I still believe. But a university, tenant or otherwise, still has to be able to answer the harder question underneath that one – the one no lease, no campus and no indicator can answer on its behalf.

 

When the Parent Campus Shakes

This week, Lance Fortnow, a long-serving computer scientist at the Illinois Institute of Technology, wrote on LinkedIn that he had lost his job. Illinois Tech, he explained, had declared a state of “extraordinary financial exigency” and had laid off roughly 160 faculty and staff – tenured academics among them.

What followed in the comments was, in its own way, more instructive than the announcement itself. Yann LeCun called it “shocking, albeit not entirely surprising given federal funding cuts.” A statistics professor in Nebraska said his own department had lost every one of its faculty to an almost identical declaration a few months earlier, and that episodes like this were becoming, in his words, “canaries singing” with troubling regularity. A colleague laid off from UC Davis back in April noted that his university had cut 450 positions this year despite record enrolment and healthy philanthropic giving – a reminder that the usual explanation, falling enrolment, is not always the real one. A professor at the University of Illinois Chicago wrote that tenure “should give more protection than this, even if IIT reserved a legal escape hatch.” Others reached for larger frames still: a demographic decline in the college-age population, an accountability gap in which long-term job security was never matched by pressure to keep bringing in research funding, and – more cynically – a sense that “financial exigency” has become a convenient device for institutions that feel, in this era, that consequences are avoidable.

Beneath the disagreement about causes, nearly everyone agreed on one thing: this keeps happening, and it is no longer confined to a handful of struggling institutions.

For most readers, that is the whole story – a piece about the financial pressures now bearing down on American higher education. For India, it should be something else.

Illinois Tech is not simply another university caught in a difficult year. In May last year, it became the first American university to receive approval from India’s University Grants Commission to establish a full, degree-granting campus on Indian soil – not through the GIFT City route that institutions like Deakin and Wollongong have used, but through the mainstream UGC pathway, offering complete undergraduate and graduate degrees directly to Indian students under Indian regulation. Its Mumbai campus, in the Godrej Business District in Vikhroli, is set to welcome its first cohort of students this very fall – the same fall in which its parent campus in Chicago is absorbing a faculty senate vote of no confidence against its own president and provost, a declaration of financial exigency, and the layoff of a substantial share of its academic staff, some reportedly given as little as two weeks’ notice.

I want to be careful here, because it would be easy to turn a coincidence of timing into something it is not. This is not an indictment of Illinois Tech, and it is certainly not an indictment of international branch campuses as a model. I have argued before, and still believe, that well-conceived IBCs can enrich India’s higher education ecosystem – through research capacity, faculty exposure, and choices that simply did not exist for Indian students a decade ago. Illinois Tech may weather this storm entirely, and its Mumbai campus may go on to become exactly what it promises. None of that is being questioned here.

What is worth questioning is what this moment reveals about how India evaluates the universities it invites in.

When we discuss International Branch Campuses in India, the conversation is almost entirely about entry. Has the university received regulatory approval? Where does it rank? What programmes will it offer? Where will the campus sit? These are necessary questions. They are not sufficient ones – because they are all asked and answered at a single point in time, and universities, like every other institution, do not stay still.

Illinois Tech’s own promotional material for Mumbai promises Indian students access to faculty who also teach in Chicago, participation in its Elevate research and internship programme, and the kind of cross-campus mobility that is supposed to be the actual value of a branch campus – not a rebadged degree, but a genuine extension of the parent institution’s academic life. That promise depends on the parent having a stable, well-resourced faculty able and willing to make the exchange real. A faculty that has just been through a no-confidence vote, a financial exigency declaration, and the loss of a meaningful share of its ranks is not, at least for now, the settled ecosystem that promise assumes. I don’t say this to suggest Mumbai’s students are getting a hollow degree – it is far too early to say anything of the kind. I say it because this is precisely the sort of question that ought to be asked continuously about an IBC’s parent, not asked once at approval and then filed away.

There is a structural irony worth naming too. A meaningful share of the pressure on universities like Illinois Tech traces back to a decline in international student enrolment, driven in no small part by a harder US visa and immigration climate. Universities across the country are now looking to campuses abroad, in India among other places, partly as a way of reaching the very students who have become harder to recruit to their home campuses. That is not a criticism of the strategy – it is, if anything, a sensible response to a changing world, and I expect more universities to make a similar bet in the years ahead. But it does mean India cannot assume an IBC’s fortunes rise and fall independently of what happens to its parent elsewhere. If anything, the two are becoming more entangled, not less.

India has built a serious regulatory framework to decide which foreign universities may set up campuses here – first through the IFSCA route in GIFT City, and now, with Illinois Tech, through the mainstream UGC pathway that other universities are watching closely. Southampton, Queen’s Belfast, and Western Sydney have all signalled interest in India; the University of York has already announced its own Mumbai campus for the same year. But approval, however rigorous, is a point-in-time decision. Institutional health is not a point-in-time fact. It is a condition that has to be continuously true.

Banks are supervised long after they receive their licences. Insurers remain under regulatory watch for as long as they write policies, not merely when they first register. Listed companies carry disclosure obligations for the life of their listing, not just at their IPO. In each case, we accepted long ago that the risk to the public does not end at approval – it begins there. Universities entrusted with the education, and increasingly the degrees and career trajectories, of thousands of Indian students and their families deserve at least the same degree of ongoing seriousness. Not suspicion. Not an assumption of bad faith. Simply the recognition that a year-old approval letter tells you very little about an institution’s condition today.

What might continuous institutional due diligence for IBCs actually look like? It need not be onerous. Periodic disclosure of the parent institution’s financial position. Some visibility into faculty turnover, both at the branch and at the parent campus meant to be feeding it. A mechanism for registering governance stress of the kind Illinois Tech’s faculty senate just made public – a vote of no confidence is, after all, a disclosure event of sorts, even if no regulator currently treats it as one. None of this threatens a well-run IBC. It only ensures that “well-run” remains something India keeps checking, rather than something it decided once, in an approval letter.

Illinois Tech may recover fully, and its Mumbai campus may go on to be exactly what its brochures promise: a genuine extension of a strong research university, not a hedge dressed up as an opportunity. I hope it does. But the episode leaves behind a question bigger than any one university. When India approves an International Branch Campus, it is not importing a curriculum or a logo. It is entering a long-term relationship with an institution whose fortunes will keep changing long after the approval letter is signed – sometimes for the better, and sometimes, as this fall in Chicago shows, considerably for the worse.

The real work, then, is not in deciding who gets to come in. It is in building the capacity to keep watching, carefully and continuously, after they do.

Source: Lance Fortnow, LinkedIn, August 2026.

 

TNE in India: The Years In Between

Financial, academic and social confidence – the framework’s missing middle – Part 3 of 3

Two pieces ago, I argued that the cost narrative around International Branch Campuses in India was the wrong question, and that ROI in TNE is really uncertainty-adjusted return. One piece ago, I built that into an eight-indicator framework – seven for institutional integrity, an eighth for whether that integrity converts into a job – and admitted it only covers two of the five kinds of student confidence a genuine TNE journey requires. Institutional confidence, in the first seven. Career confidence, in the eighth. Financial, academic and social confidence were left standing outside the framework, unmeasured.

This is where I want to build them in.

Financial confidence: what “affordable” actually has to guarantee

Financial confidence is the one I already spent time dismantling, back in the first piece – that treating cost as a bare number was the original mistake. But dismantling the cost narrative isn’t the same as building a financial-confidence indicator, and the two shouldn’t get confused. Saying cost alone tells you nothing about return doesn’t mean cost is irrelevant. It means a student still needs to be able to trust the number in front of them.

That trust requires something different from a cheaper fee. It requires knowing that the amount quoted at admission is the amount paid at graduation, not a figure that creeps upward once a cohort is captive. It requires knowing what happens to a student’s money if the campus underperforms its enrolment targets and quietly shelves a programme, or exits India altogether – which has already happened to more than one branch campus internationally. It requires knowing whether the scholarships waved around at recruitment fairs are real, disbursed amounts, or a marketing device that narrows quietly once the offer letter is signed.

None of that is answered by a lower sticker price. All of it is answered, or not, by whether the institution has built what I’d call a Financial Protection Architecture: fee-lock guarantees for the length of a cohort’s programme, a disclosed contingency plan if the India operation doesn’t survive, and financial aid that shows up in disbursement data rather than only in the prospectus.

Academic confidence: whether the campus can actually teach

Academic confidence is closer to what the ICEF piece on learning resources was actually describing, and it’s probably the dimension the sector talks about least – mostly because it’s the least marketable. Nobody puts “has a functioning writing centre” on a billboard. But it’s the difference between a campus that can teach the degree it’s selling and one that’s still building the plumbing while the first cohort sits in it.

An Academic Support Architecture indicator would ask concrete, checkable questions. Does the library carry the digital-resource parity of the parent campus, or a thin fraction of it? Are there bridging or foundation courses for students moving from Indian secondary assessment styles into a pedagogy built around independent, argument-led work – or is that transition simply assumed away? Are faculty office hours a real, used institution, or a line in a handbook nobody enforces? And, most tellingly: what does the cohort’s progression rate actually look like – not enrolment, which the institution controls, but retention and on-time completion, which the student’s actual experience determines.

Social confidence: whether anyone will be there

Social confidence is where this whole sequence started – the finding, from 2,500 real student conversations, that close to a third of student anxiety is about belonging, not curriculum. It’s also the hardest of the three to build deliberately, because campus culture doesn’t show up on an institutional balance sheet the way land ownership or faculty headcount does.

A Belonging and Community Architecture indicator would look at whether the institution actually resourced student life, or treated it as an afterthought once the classrooms were finished: residential capacity and design, the number of active student societies relative to cohort size, orientation built for a genuinely new institution rather than adapted wholesale from the parent campus’s induction pack, peer mentorship connecting new cohorts to the ones ahead of them. The blunt version of the test is simpler than any of that: is the cohort large enough, and connected enough, that a student who doesn’t immediately click with the first five people they meet can still find their people? A campus of forty students in its second year has a structurally harder time answering that than a campus of four hundred in its tenth – and no amount of architecture on a brochure changes that arithmetic.

Two kinds of evidence

Put these three next to the first eight and something becomes obvious: they don’t behave the same way. Institutional inputs – land, faculty, research, mobility, protection, governance, curriculum – can be verified more or less by inspection. Either the institution owns the land or it doesn’t. Either there are permanent faculty on payroll or there aren’t. Outcome verification, the eighth indicator, is harder but still fundamentally a data question: pull the placement records, check whether the internships are real.

Financial, academic and social confidence don’t work like either of those. You can’t inspect belonging. A beautifully appointed student common room proves nothing about whether anyone actually uses it. What verifies these three is longitudinal, and more uncomfortable than an institutional audit: cohort retention and attrition, not enrolment; disbursed financial aid, not advertised financial aid; honestly collected student sentiment, gathered in a way an institution might not enjoy reading. That’s a different category of evidence than a compliance checklist, and it asks something different of the institution being verified – not “did you build this,” but “is anyone actually living inside what you built.”

The years in between

Which means the framework, in the order it was actually built, doesn’t run cleanly from one to eleven. It runs in three tiers. The first seven are institutional inputs – has the university actually invested in being here. The eighth is the outcome all of that investment is supposed to produce – did it turn into a job. And these three are the tier in between, the one the sector has paid the least attention to: whether the years in the middle, the ones a student actually has to live through, were years anyone could trust.

Students aren’t only buying a university, and they aren’t only buying a job at the end of it either. They’re buying four years they have to get through first. A framework that verifies the building and the destination, but has nothing to say about the years in between, isn’t finished. It’s just further along than it was.

References:

  1. QS Insights: Transnational Education in India 2026: Overview
  2. University World News: International branch campuses offer affordable study options in India
  3. The Koala News / Uni-Life: Inside the Dark Funnel: What Uni-Life Learned from 2,500 Student Conversations
  4. HEPI (Higher Education Policy Institute): Are some young people choosing university because the alternatives feel impossible?
  5. ICEF Monitor: Beyond Borders: Why Student Support Matters More Than Ever in Transnational Education
  6. ICEF Monitor: Academic Support and Learning Resources in TNE: Delivering Student Success Across Borders
 

TNE in India: From Verifying Institutions to Verifying Outcomes

Why the branch campus framework needed one more question – Part 2 of 3

In a previous piece, I argued that the dominant narrative around International Branch Campuses in India – get an international degree without spending so much – asks the wrong question. Return on investment in TNE isn’t return on rupees invested; it’s uncertainty-adjusted return, because the anxieties an IBC student carries are close cousins of the ones an overseas student carries, and cost alone barely touches any of them.

If that’s true, the next question is unavoidable: what does an institution actually have to build to earn that certainty? And is the way the sector currently verifies an IBC’s legitimacy in India even asking about the right things?

From delivery, to access, to experience

There’s a way to see how the whole conversation has matured if you line up what different corners of the sector have been arguing about, one after another. It started as a question of delivery: can we teach the same curriculum in another country? Then it became a question of access: can students get an international degree closer to home, for less money? Two more recent pieces on student support in transnational education – one arguing that support matters more than ever as TNE scales, the other focused specifically on academic scaffolding, tutoring, libraries and digital access as determinants of success – show where the conversation is heading next: can students actually thrive, academically, socially and professionally, across the whole journey?

That’s a more mature question than the one the sector is currently equipped to answer, because no single piece of coverage asks the complete version of it. One article covers affordability. Another covers belonging. Another covers why students choose university at all. Two more cover support and academic scaffolding. Students don’t experience any of this as five separate issues – they experience it as one journey, and they move through it in a fixed sequence: can I afford this, will I fit in, will someone support me if I struggle, will I succeed academically, will employers value what I’ve earned, will this actually change my life.

Which exposes a genuine mismatch. The industry still markets from the top of that chain – global degree, world-class university, save money. Students decide from the bottom of it – will I get a good job, will I belong, will someone help me if I struggle, will this change my future. Those two narratives barely intersect, and the gap between them is where a lot of conversion and retention problems quietly live.

Five kinds of confidence

If you compress all of this, an International Branch Campus isn’t judged by its arrival in India. It’s judged by whether it can build student confidence at every stage of the journey – and that confidence has at least five distinct dimensions. Financial confidence: can I afford this? Institutional confidence: can I trust this university to be what it says it is? Academic confidence: can I actually succeed here? Social confidence: will I belong? Career confidence: will this improve my future?

Most of the current TNE conversation, including my own earlier work, has concentrated on the second of those five.

The eighth indicator

The Seven-Indicator Verification Framework I built was designed to answer exactly one question: is this a genuine institutional commitment to India, or a teaching franchise wearing a university’s name? The seven indicators – physical commitment, faculty architecture, research infrastructure, mobility architecture, student protection, governance transparency, curriculum adaptation – are all, in one form or another, proxies for institutional credibility. They ask whether the institution has actually invested: hired real faculty, built real research capacity, guaranteed real mobility, protected students, governed transparently, adapted the curriculum to context rather than importing it wholesale.

Those seven indicators are inputs. They tell you whether an institution has been built properly. They don’t tell you whether it’s pointed anywhere.

That’s the gap I want to close with an eighth: Employment Outcomes Architecture. Not placement statistics dressed up as a KPI, but a structural question – does the institution have the internships, live industry projects, employer partnerships, postgraduate pathways and salary-trajectory data to show that everything built under the first seven indicators actually converts into what the student enrolled for in the first place? The degree is the ticket. The job is the destination. An institution can score well on all seven prior indicators and still fail this one, and if it does, everything else it got right becomes academic in the least useful sense of the word.

I don’t think of the eighth indicator as an add-on. I think of it as the point of the other seven. Somewhere in this process it became clear that students aren’t buying a university. They’re buying a future – and a framework that verifies institutional integrity without verifying whether that integrity translates into outcomes is only answering half the question a prospective student is actually asking.

Which is really the shift underneath both these pieces. The original framework answered “can I trust this institution?” Cost, belonging, uncertainty, support, outcomes – all of it points toward a bigger question that the sector hasn’t fully faced yet: can I trust this entire journey, from the day I apply to the day I’m employed? That’s no longer an institutional question. It’s a student-confidence question, and the eight indicators only answer part of it.

Set against the five kinds of confidence above, the first seven indicators cover institutional confidence. The eighth covers career confidence. Financial, academic and social confidence still sit outside the framework entirely – unmeasured by any indicator, unverified by any audit. That’s the honest state of it: not a finished framework for the whole journey, but an eight-indicator start on a five-dimension problem. That’s where the next piece picks up.

References:

  1. QS Insights: Transnational Education in India 2026: Overview
  2. University World News: International branch campuses offer affordable study options in India
  3. The Koala News / Uni-Life: Inside the Dark Funnel: What Uni-Life Learned from 2,500 Student Conversations
  4. HEPI (Higher Education Policy Institute): Are some young people choosing university because the alternatives feel impossible?
  5. ICEF Monitor: Beyond Borders: Why Student Support Matters More Than Ever in Transnational Education
  6. ICEF Monitor: Academic Support and Learning Resources in TNE: Delivering Student Success Across Borders
 

IBCs in India: Beyond the Discount

Why the TNE conversation needs to move from cost to confidence – Part 1 of 3

The narrative around International Branch Campuses in India has settled into a single, comfortable sentence: get an international degree without spending so much. Tuition at Indian campuses reportedly runs 60-plus percent below the parent campus overseas – a headline gap that can run to ₹30-50 lakh. Repeated often enough, that sentence has started to sound like a fact rather than a framing.

It is a framing. And it is the wrong one.

Six recent articles, read together, are what got me thinking about why: one on the cost arithmetic of Indian IBCs, one built from 2,500 real conversations about student anxiety, one on why young people choose university at all in the first place, and a pair from ICEF Monitor on student support that essentially argue the same point from two angles. None of them, on its own, says anything especially new. Read together, they add up to something the cost narrative can’t account for.

Education is rarely an expense-optimisation problem. It is an investment decision, and every investment decision has to answer questions that a cost comparison simply skips over. Will this degree increase lifetime earnings? Will it accelerate career progression? Will it open doors to employers, networks and research opportunities that would otherwise stay closed? Will it create international mobility the graduate couldn’t get any other way? And – the question a fee table can never answer – what is the opportunity cost of choosing this over something else?

Saving ₹30-50 lakh only matters if the outcome on the other side is broadly equivalent. If the graduate gives up international work rights, employer recognition, research exposure or a global alumni network, the lower fee isn’t a better deal. It’s a lower return.

What the employers already know

The irony is that the sector already has the evidence for this, it just hasn’t connected it to the cost narrative. Employers evaluating IBC graduates are not asking whether they were cheaper to educate. They’re asking whether they arrive better prepared for work, with stronger industry integration and demonstrable capability. Every finding from that side of the research points toward permanent faculty, genuine research capacity, real mobility guarantees and transparent governance as the things that create value – not price.

Most of the current media coverage misses this distinction entirely. An article that shows an Indian IBC costs a third of the parent campus, and stops there, has done cost comparison, not investment analysis. The missing variable, every time, is value. My guess is that the IBCs which win the next few years won’t be the ones marketing affordability. They’ll be the ones marketing return – backed by placement outcomes, salary progression, postgraduate admission rates, employer partnerships and international mobility. Those are the metrics that justify a premium, and they’re also, not coincidentally, the metrics that expose a discount.

The anxiety doesn’t disappear, it changes shape

But even “return on investment” undersells what’s actually happening in a student’s head, because ROI is an economic frame applied to a decision that is only partly economic.

A recent analysis of 2,500 real conversations between prospective students and university chatbots found that the dominant anxieties weren’t academic at all. They clustered around four questions: Can I make this work? Will I belong? Is this the right programme? What will my life actually be like? More than half the conversations were about practical feasibility – housing, money, logistics. Almost a third were about belonging and community. Students weren’t hunting for information so much as reassurance.

The assumption in the IBC conversation has been that because the student never leaves India, these anxieties don’t apply. I don’t think that holds. They just change form.

The overseas student worries about affording life abroad; the IBC student worries about whether the premium fee is actually worth it. The overseas student worries about finding accommodation and making friends in an unfamiliar city; the IBC student worries about fitting into an unfamiliar academic culture and finding “their tribe” on a small, newly opened campus. And then the two converge completely: will employers value my degree, and what happens after graduation? Those questions are identical, regardless of geography.

The overseas student at least gets something in exchange for carrying that uncertainty – immersion, cultural adaptation, often post-study work rights. The IBC student carries a similar emotional load with a thinner compensation package. Which raises the harder question underneath the ROI one: if most of the emotional cost survives the move to India, but some of the traditional benefit of going abroad doesn’t, what does the IBC have to offer that makes up the difference?

There’s a second layer to this, and it showed up in an unrelated piece about why young people choose university at all. Its argument is that many students aren’t choosing university because it’s their first preference – they’re choosing it because the alternatives have become too uncertain, opaque or inaccessible to trust. University becomes the safe place to retreat to, not necessarily the destination anyone actually wanted. Qualifications, the piece argues, are now necessary but no longer sufficient; what students actually need on top of the degree is confidence, networks, visibility and industry connections – which is almost exactly what the employer research already told us they value over brand.

The reader comments underneath that piece were, if anything, more revealing than the article. A recurring theme was that “the rules no longer work” – people describing doing everything they were told to do, good grades, applications, work experience, and being met with silence or an opaque process they can’t decode. The frustration wasn’t rejection. It was arbitrariness. Another theme: credentials get you into the race, but social capital and visibility decide who actually gets the opportunity. And a third, quieter one: university increasingly functions as insurance against an uncertain future, not as the pursuit of a vocation. That’s a genuinely different psychological contract than the one the sector still markets against.

Once you see it that way, an IBC isn’t competing on prestige. It’s competing on perceived certainty.

Choosing between uncertainties, not options

Put these threads together and the old decision tree – overseas study, or an IBC, or a domestic university – starts to look like the wrong map. Students aren’t really choosing between three products. They’re choosing between three different bundles of uncertainty.

Overseas study reduces uncertainty about global exposure and long-term employability, in exchange for taking on financial and immigration risk. A domestic university reduces financial risk, in exchange for uncertainty about whether the degree will differentiate its holder in a crowded market. The IBC sits in the middle, and its entire proposition rests on whether it actually reduces enough uncertainty, across enough of the journey, to justify the premium over a domestic degree and the compromise relative to going abroad.

That reframes ROI itself. It isn’t simply return on rupees invested. It’s uncertainty-adjusted return. An overseas degree that costs more can still represent the better return, if it delivers meaningfully greater certainty through global networks and post-study work rights. An IBC that costs less than going abroad can still represent a strong return, if it can demonstrate equal certainty through employer partnerships and predictable graduate outcomes. Cost alone, in either direction, tells you almost nothing.

That’s where the cost narrative needs to end and a better one needs to begin. Knowing that ROI is uncertainty-adjusted, though, only gets a student halfway. The harder question is what a university actually has to build to earn that certainty in the first place – and whether the way we currently verify an IBC’s legitimacy in India is even asking about the right things. That’s the subject of a follow-up piece.

References:

  1. QS Insights: Transnational Education in India 2026: Overview
  2. University World News: International branch campuses offer affordable study options in India
  3. The Koala News / Uni-Life: Inside the Dark Funnel: What Uni-Life Learned from 2,500 Student Conversations
  4. HEPI (Higher Education Policy Institute): Are some young people choosing university because the alternatives feel impossible?
  5. ICEF Monitor: Beyond Borders: Why Student Support Matters More Than Ever in Transnational Education
  6. ICEF Monitor: Academic Support and Learning Resources in TNE: Delivering Student Success Across Borders

 

TNE: Beyond the Brand

What India’s Foreign Universities Must Really Deliver

I read Riju Mehta’s piece in ET Wealth this week comparing what a foreign degree costs in India against what it costs at the home campus. Southampton’s Gurugram campus charges about forty-one lakh for a three-year undergraduate degree; the same degree in the UK runs to ninety-six lakh. Deakin and Wollongong have been operating out of GIFT City for close to two years now. Queen’s Belfast starts in January. The pros-and-cons list running alongside is one I’ve seen in some form in every piece on this subject: cheaper, no visa risk, a recognised name, set against a handful of programmes, a small campus, and no guaranteed route to a job abroad.

All of that is true and none of it, to me, is the point. The comparison being drawn is between the cost of a Southampton degree here and the cost of one there. The comparison that actually matters is between what either degree does for the person holding it in five years, and I don’t think that can be read off a course fee table.

A family paying forty-one lakh rupees isn’t really buying three years of lectures. They’re betting that this degree changes what kind of job their child can get, which employers will take the call, whether a resume gets past the first filter. That’s the bet I think should be interrogated, not the sticker price. A campus’s job – any campus, foreign or not – is to make good on that bet. The buildings, the crest, the line about being ranked in some global top 500, are all downstream of whether it actually does.

“Same degree as the home campus” is the claim every one of these launches depends on, and I want to be precise about what it does and doesn’t promise. The syllabus can be identical. The exam papers can be moderated by the same external board. What it can’t promise is the faculty who built Southampton’s reputation over a century, the alumni network that gets a CV opened in London, the research groups a student might stumble into on that actual campus. A branch campus starts without most of that. It has to build its own version, in India, and I think that takes far longer than a launch date suggests.

This is the part I think the marketing skips over. A brand can be licensed. A reputation can’t. Southampton’s name on a building in Gurugram borrows something real, but what it borrows is trust earned somewhere else, by people who aren’t there, over a period the Gurugram campus hasn’t had yet.

There’s a second shift I think is worth naming, more interesting than the cost question. Transnational education is, underneath the academic language, an employment proposition. The student thinks she’s buying an education. The parent thinks he’s buying prestige. The employer is the one who actually settles whether either purchase held its value, and does so years after the fact. By that measure, I think the campuses that end up mattering won’t be the ones with the most recognisable crest. They’ll be the ones that build real relationships with Indian industry, read where the workforce is heading rather than what the brochure says today, and produce graduates employers go looking for.

Of everything a branch campus has to build on its own, faculty is the one I keep coming back to, and it gets the least attention in the public conversation. Rankings, programme names, the “same degree” line – all of it overlooks who actually stands in front of the classroom. There’s an assumption that a university can open a campus in India and simply recruit locally to recreate the experience of the home campus. I’m not convinced that’s true. Faculty at a place like Southampton are the product of an ecosystem that shaped them over decades past the doctorate – sustained research, international collaboration, peer review, competitive grants, colleagues who challenge their thinking. A classroom shaped by that experience runs on debate and disagreement rather than note-taking. That culture doesn’t transfer through a hiring process; it’s the product of an environment, not a set of qualifications.

None of this means India lacks strong academics – it clearly doesn’t. But its best researchers are already embedded in institutions where they have labs, doctoral students, funded projects and reputations built over years, and persuading them to leave isn’t easy or cheap. The obvious alternative – bringing faculty from the home campus – isn’t simple either. International salaries, housing, schooling, relocation and research funding add up quickly, and every professor teaching in Gurugram is one fewer teaching in Southampton. A home campus can’t keep exporting its strongest people without weakening itself. You can put up a building, license a curriculum and buy the technology fast enough. A faculty ecosystem is the one thing I don’t think any of that speed can buy.

None of this means there’s a fixed playbook to import either. What growth actually looks like, in practice, is fairly specific: an India campus that gets to design its own electives rather than inherit a fixed catalogue from the parent; research tie-ups with Indian companies or government missions – a GIFT City campus, for instance, has an obvious opening into fintech and financial services simply given where it’s been planted; placement offices that build their own relationships with Indian employers instead of leaning on the parent brand to do that work by proxy. An IBC grows the way most institutions grow: by adding real capability year over year, in directions the local market actually needs. India’s labour market, regulatory terrain and industrial priorities don’t look like Malaysia’s or the UAE’s or Singapore’s, so a model that worked in Kuala Lumpur isn’t a model that will work in Gurugram just because both buildings share a crest.

Judging any of this by trajectory sounds like the right instinct, but I don’t think it works yet. These campuses are twelve, eighteen, thirty months old. There isn’t a placement trend to point to, because most of them haven’t had a placement season. Research output, and the kind of faculty culture I’ve just described, take years to show up in any measurable way – trajectory is the right metric for 2029, not for right now.

What I think is actually visible today is different: How much autonomy has the India campus actually been given to design its own programmes? Are the faculty being hired from Indian industry and academia, or flown in on short postings, and either way, what is the campus doing to build toward the kind of research culture I described above rather than just staff a timetable? Do industry MOUs or an advisory board exist before the first cohort graduates, or only after? Does the regulatory approval the campus operates under give it room to adapt, or lock the curriculum to a template built for a different country? None of that tells you the faculty ecosystem already exists – that part genuinely takes time, and I don’t think it can be rushed by any of this. But it does tell you whether a campus is oriented toward building one at all, which is a fair question to ask in year one even if the answer to “has it arrived” has to wait.

Mehta’s own pros-and-cons list is a useful marker of how far this conversation has already moved. A few years ago it began and ended with one question – is it foreign? Her list runs both columns: cost and convenience against thin programme choice and no guaranteed route abroad. That alone tells me the people asking these questions have gotten more literate than the marketing aimed at them. The next questions follow naturally from her own list: who’s actually teaching the programme, what a rupee spent here returns against a rupee spent at a strong Indian institution with no foreign name attached at all, what the placement record shows once there is one to show.

None of this is an argument against foreign universities in India, and I don’t mean it as scepticism claiming to be rigour. It’s an argument against unquestioning enthusiasm in either direction. Some of these campuses will do well. Some will quietly struggle and quietly leave. The ones that last won’t necessarily be the most famous names – they’ll be the ones with a clear niche, leadership on the ground with real authority, and an actual willingness to be shaped by India rather than merely located in it.

None of this is an argument for waiting quietly and checking back in ten years, either. Regulators can require industry MOUs before a campus opens, not after. A university’s India operation can be evaluated now on how much design authority it’s actually been handed, and on what it’s doing to build a faculty culture rather than just a faculty roster. A student choosing this year between a foreign name and a strong Indian one can ask for whatever placement data already exists, thin as it may be, instead of accepting the parent campus’s numbers as a stand-in for its own. Waiting for trajectory to show itself isn’t a plan. Watching who gets hired, who gets design authority, and which employers sign on before the first cohort graduates – that’s available starting this admissions cycle, not five years from now.

Transnational education isn’t something India is importing. It’s something that has to actually grow here, and I think growing things need tending from the start, not a verdict deferred until the data eventually arrives.

 

The memo travels downward

There is a page in Microsoft’s 2026 AI in Education Special Report that is more honest than anything else in the document. It isn’t a data slide. It is a confidence curve – shaped like a wave – that tracks educator and student sentiment across three survey years. The curve rises steeply from late 2023, peaks somewhere around early 2025, and then dips into 2026. The report calls this an “inflection point.” What it is describing, without saying so, is the arc of a collective illusion losing altitude.

Early AI adoption felt like mastery. People used it to summarize text, rewrite sentences, brainstorm lesson plans. The tools responded immediately, fluently, without complaint. The experience of using a thing that produced useful-looking output on the first try created a sensation of competence. And then, as familiarity deepened, the cracks appeared. The outputs were wrong in ways that required expertise to catch. The prompts required craft to write well. The critical evaluation of AI-generated content turned out to be a skill in itself – and not a simple one. By 2026, respondents were less likely to say they “know a lot about AI” than they were the previous year. The confidence peak was a Dunning-Kruger peak, and the system is now descending into the valley of actual competence.

The report presents this as a challenge to be managed through better training programmes and clearer institutional guidance. It may be that. But it is also something the report cannot quite bring itself to say: the enthusiasm was always partly manufactured, and the institutional response was always partly performance.

The performance has a familiar choreography. Eighty percent of education leaders in the survey say their institution’s AI guidance is clear. Fifty percent of students and teachers say the guidance is either vague or non-existent. Seventy percent of leaders say at least half their institution has received AI training. Seventy-seven percent of students and fifty-three percent of educators say they have received no formal training at all. This is not a communication gap. It is a structural one: the people who commission the policies live in a different information ecosystem from the people who are supposed to implement them.

The memo travels downward. The lived experience does not travel upward. The leaders keep their clean dashboards; the students keep their confusion.

This gap is not unique to AI in education. It is the constitutive feature of every tech-driven disruption cycle in education since the internet made such cycles possible. In 2012, the MOOC revolution promised to democratize elite knowledge, break the stranglehold of credentialism, and replace the lecture hall with digital abundance. Instead, it delivered single-digit completion rates, a quiet pivot to corporate HR upskilling contracts, and a higher education system that absorbed the disruption without meaningfully changing its structure. The individual learner – the one the marketing copy addressed – was never actually the customer. The customer was the university CIO buying enterprise licenses, or the HR department buying bulk certificates. The pitch to those buyers required demonstrating that the institution was “falling behind,” which is why the thought leadership reports kept appearing, quarter after quarter, with the same urgent conclusions.

The 2026 Microsoft report is, structurally speaking, a sales enablement document. It is not dishonest about its data. The data is real and the findings are genuinely interesting. But the document exists to induce FOMO in administrators – to make the case that AI integration is a matter of institutional survival, and that the path forward runs through Microsoft’s enterprise stack. The altruistic framing (“preparing students for the future of work”) is the vehicle; the B2B software agreement is the destination. We know this because the MOOC era ran the identical play. Coursera’s early pitch was about democratizing learning. Its business model was corporate licensing. The costume changed between 2012 and 2026. The script did not.

There is one variable that makes the current cycle more dangerous than its predecessor. When MOOCs failed to deliver elite-ready graduates, the job market did not respond. Employers kept requiring traditional degrees. Universities remained structurally safe. The disruption was real but contained. With AI, the job market is moving faster than the institution. Entry-level positions now expect recent graduates to function as “agent bosses” – directing AI systems, critically evaluating machine outputs, exercising managerial judgment from day one – because AI has automated the tasks that entry-level roles used to involve. The number of job postings listing AI literacy as a requirement increased sixfold in a single year. The MOOC disruption threatened the university from outside; the AI disruption is restructuring the employment floor that the university credential is supposed to open. If the degree still certifies competencies that the job no longer requires, the gap between credential and capability does not stay hidden for long.

The medieval European guilds controlled production, training, and credentialing with absolute authority. They maintained their monopoly through increasingly rigid rules, high entry costs, and protectionist enforcement. They believed their authority was permanent because they held the official stamps of quality. They were wrong not because they were overthrown but because they became irrelevant. Merchants moved production to rural areas through the putting-out system, decoupling actual economic output from guild structure entirely. The guilds kept their halls and their titles. The real economy moved on without checking whether those titles were still valid.

There is a second mode, less slow and less quiet. James Lind demonstrated in the 1740s that citrus fruit cured scurvy. The British Admiralty spent decades ignoring him, partly from bureaucratic inertia and partly because established physicians with institutional influence preferred competing theories. The policy changed not because the evidence became more persuasive, but because the Napoleonic Wars made the loss of half a ship’s crew to a preventable disease a matter of national survival. The external threat was large enough to override the internal politics. The scurvy ration was issued.

What these two modes share is that neither involved the institution recognising the perverse incentive and voluntarily dismantling it. Bureaucracies do not argue themselves out of bad metrics. They are compelled – by obsolescence or by existential pressure – to change what they measure.

The Greeks had a word for the psychological state that precedes both outcomes: atē – the blindness that descends on a person who has grown too confident in their own mastery of a system. We no longer believe in gods administering cognitive distortions to overconfident mortals, but the functional equivalent is still visible in every boardroom that mistakes a quarterly metric for a permanent triumph over reality.

What is striking about hubris – ancient and contemporary – is that it is almost never born from malice. It is born from genuine initial success. The MOOC founders really did get millions of people to sign up for courses. The Microsoft report really does reflect genuine AI adoption across classrooms and universities. Step one worked. Step one always works. It is because step one worked that the decision-makers conclude they have understood the system – that the remaining resistance is inertia or incompetence rather than the ecosystem sending an early signal about the bill it is preparing to issue.

The tragedy is not that people in power are foolish. It is that the information architecture around power systematically filters out the signals that would contradict the preferred metric. The university leader’s dashboard shows adoption rates and training completion numbers, not the gap between what the graduate can do and what the job market now requires. The guild’s ledger shows membership fees and quality stamps, not the rural workshops quietly producing cheaper cloth without asking permission.

By the time the blindfold falls – when the graduates cannot find employment, when the credential stops opening the door it was supposed to open – the ecosystem has already been altered past the point of easy correction. This is what makes hubris genuinely tragic in the Greek sense: not that it is punished, but that the punishment arrives after the point of no return.

The special reports will keep coming, predicting a revolution every quarter, until the institution they are addressed to finds itself either overtaken by reality or simply bypassed by a workforce that stopped waiting for it to catch up.

What the 2026 Microsoft report cannot say, because the business model does not permit it, is that the problem is not AI literacy training. The problem is that the spreadsheet has the wrong columns.

 

The Frame and the Work: Ergon, Parergon, and the Structures That Surround What We Value

Part II: The Premium, the Provenance, and the Forgotten Lecturer

VI. The IIT Question

If the parergon can inflate perceived value beyond the ergon, then the reverse must also be true. A weak parergon can conceal a strong ergon.

A brilliant student from an obscure institution may possess deeper knowledge, stronger reasoning, and greater competence than a mediocre graduate from a prestigious university. The market may systematically undervalue that person not because of anything demonstrable about them but because the frame is weaker. The ergon has not changed. The parergon has. And the parergon speaks first.

In art, this is familiar territory. A painting discovered in a flea market may be dismissed for years because nobody recognises its provenance. Once authenticated as the work of a master, people suddenly “see” qualities that were physically present all along. The painting did not improve. The frame changed, and the painting was re-perceived through it. The same dynamic operates in Indian higher education with a peculiar intensity.

The labels “IIT” and “IIM” function not merely as institutional names but as signalling devices. They compress vast amounts of uncertainty into a single recognisable marker. A recruiter looking at an IIT graduate does not simply see the institution’s teaching. They see evidence that the individual competed successfully against an enormous applicant pool, sustained academic performance under pressure, and demonstrated a certain level of cognitive capability. These are non-trivial signals. There is a causative premium here, not merely a brand effect. The institution is acting partly as a measurement instrument: the entrance examination is itself a form of pre-selection, a prior filtration that is doing real epistemic work.

The premium is therefore not arbitrary. It is anchored to real selection effects and real developmental ones. The peer network, the faculty, the intensity of competition, the alumni connections – all of these shape the graduate in ways that a weaker institution may not. To dismiss the premium as mere snobbery is to misread it. The more accurate account is that the IIT or IIM brand contains at least three components that are doing different kinds of work: a selection premium, evidence that the individual succeeded in a highly competitive filter; a training premium, evidence that the individual was shaped by a strong educational environment; and a network premium, evidence that the individual carries access to valuable peers and opportunities.

The mistake is not the premium. The mistake is treating the premium as exhaustive. And the mistake compounds in a specific direction: the entrance examination selects clearly for analytical reasoning, pattern recognition, discipline, and the ability to perform in a particular examination environment. It selects much less clearly for creativity, wisdom, ethical judgement, leadership, resilience after failure, and the ability to inspire others. A person can excel at one set and be weak in another. The selection is powerful but not omniscient. When organisations unconsciously expand the scope of the signal – when “this person is exceptionally good at clearing a difficult intellectual filter” becomes “this person is exceptionally capable in general” – the leap is not always warranted. Elite credentials sometimes disappoint employers for exactly this reason. The frame promised more than it could carry.

This creates a particular form of social inefficiency. The most interesting cases are not where ergon and parergon align neatly in either direction. Those cases are legible. A strong graduate from a strong institution, or a weak graduate from a weak one, presents no interpretive challenge. The troubling cases are the two asymmetric quadrants: the hidden excellence of a brilliant graduate from an obscure regional college, and the credentialed mediocrity of a disappointing graduate from an elite one. Most systems function adequately in the legible quadrants. Frustration, resentment, and institutional injustice accumulate in the asymmetric ones.

VII. Is Any Market Free of This?

The temptation is to demand a market free of these “prejudices” – a space in which the ergon is evaluated purely on its own terms, without the mediation of frames, proxies, and institutional affiliations. The temptation should be resisted, not because the goal is unworthy, but because the goal rests on a misconception.

A market entirely free of parergons would probably cease to function. Hiring without CVs. Investing without financial statements. Publishing without knowing the author. Choosing a surgeon without credentials. Each of these decisions would require evaluating the underlying reality directly, from first principles, every time. In theory, this sounds admirably fair. In practice, the transaction costs would be prohibitive. Parergons exist because direct evaluation of the ergon is frequently impossible. The frame is not an obstacle to fair judgment. It is the cognitive infrastructure that makes judgment possible at scale.

The question is not whether such prejudgments exist. The question is which ones are justified, under what conditions, and for how long.

There is a thought experiment that sharpens the ethical dimension. Imagine two employees at the same firm three years into their careers. One graduated from an IIT; the other from a regional university. Suppose the regional graduate has, by any observable measure, outperformed the IIT graduate in every meaningful way – problem-solving, initiative, collaborative intelligence, ethical judgment. Yet the salary differential established at recruitment persists, because the institutional pedigree continues to shadow the individual performance review.

At that point the organisation is no longer paying for expected value. It is paying for inherited symbolic value. The parergon has detached itself from the ergon it was supposed to represent. What was initially a defensible statistical inference – “graduates from this institution have historically performed well, so we will pay a premium under uncertainty” – has hardened into something else: a prestige tax, a kind of credential rent that continues to accrue regardless of what the work actually shows.

This is where the ethicists diverge. A utilitarian argument can be made for the premium at recruitment: if the institution is a reliable predictor of performance, the premium reduces selection error and improves average outcomes. A justice-oriented argument pushes back: the premium systematically rewards access to opportunity as much as capability, which means it perpetuates the advantage of those who were already advantaged. Neither argument can be dismissed. But both arguments assume the premium is evaluated dynamically – that it answers, eventually, to the evidence the work produces. The ethical danger is not the premium itself. It is the premium that never revises itself.

VIII. The Flea Market and the Vineyard

There is an analogy that captures something true and something imprecise at the same time.

Suppose a particular flea market has historically produced more authentic masterpieces than other flea markets. That fact would make it rational to search there first. It would not make it rational to assume that every painting from that market is authentic. Nor would it justify paying a premium for every painting before examining it. The value of a painting ultimately depends on the painting, not the market stall from which it emerged. The market is a clue. A useful clue. But still a clue.

The analogy is sharp in one direction and softer in another. The flea market itself does not influence the quality of the paintings it contains. An IIT or IIM arguably does influence the quality of its graduates – through peer networks, faculty, competition, opportunity, and institutional culture. The institution is not merely a location where talent is found; it is part of the process that shapes it. In that respect, a vineyard is a better analogy than a flea market. A vineyard’s reputation tells us something about the soil, the climate, the cultivation, and the winemaking. Wines from that vineyard are statistically more likely to be excellent. No serious wine expert, however, would buy an unopened bottle at any price solely on the vineyard’s name. The specific vintage still matters. The bottle still needs to be opened.

What the flea market analogy exposes most clearly is the moment when provenance overtakes the object. It asks: at what point does the frame become more important than what it frames? The art market wrestles with this. Education wrestles with this. So does publishing: a manuscript from an unknown writer may be ignored while the same manuscript attributed to a name would be read with close attention. The words have not changed. The frame has. Human beings are not very good at evaluating works in isolation. We rely on provenance, reputation, and social consensus because examining every object from first principles is impossibly expensive. The frame is a cognitive shortcut. The ethical question is not whether shortcuts exist – they always will. The ethical question is whether we remember that they are shortcuts. The moment we forget, we stop using the flea market as evidence and start treating it as destiny. A useful heuristic hardens into prejudice.

There is also the question of timing. At twenty-two, with little else known about a candidate, the institution may be the strongest available signal. At forty-two, after two decades of work, leadership, error, and growth, the relevance of that signal should have diminished dramatically. Yet many organisations continue to treat the entrance examination taken at seventeen as one of the most important facts in a person’s professional identity. A credential is a useful frame. A career is the work. The ethical question is whether we continue rewarding the frame after the work has become plainly visible. If we do, we should at least be clear about what we are rewarding. It is no longer predictive value. It is prestige itself.

IX. What We Actually Buy

There is a further layer beneath all of this that is worth naming directly.

When people choose a renowned hospital or a prestigious university, they often believe they are buying expertise. What they are frequently buying is risk reduction. If I choose the best institution available and something goes wrong, I can at least tell myself that I chose wisely. The brand is doing psychological work as much as informational work. It reduces uncertainty. It reduces anticipated regret. It reduces the burden of responsibility for the choice.

This may be the most honest account of why brands are so persistent. They are not merely economic shortcuts. They are existential ones. They allow finite human beings to make decisions in a world where the true ergon is often too complex, too hidden, or too costly to evaluate directly. The frame absorbs the anxiety that direct encounter with the work would produce.

Benjamin’s term “aura” is useful again here, shifted into a different register. We associate aura with unique historical objects – the original, the unrepeatable, the thing that has survived. But institutions manufacture a form of aura too. The reputation of a great hospital or university carries a quality of accumulated trust that cannot be instantly replicated. New institutions, however excellent, lack this aura. They have not yet had time to let it accumulate. Their ergon may be equivalent or superior, but their parergon is thinner.

This is also why brands are so difficult to destroy and so slow to build. A single catastrophic failure rarely extinguishes a long-established institutional reputation. The accumulated trust is too deep. Conversely, a new institution doing excellent work may wait decades before the market acknowledges it. The parergon lags the ergon in both directions. It is slow to recognise genuine improvement and slow to register genuine decline.

And here is where AI re-enters the picture, for the last time, as a pressure rather than a solution. For the first time in the history of education, the parergon no longer has a monopoly on trust-generation. A learner with a portfolio of demonstrable, publicly visible work can, in certain fields, establish credibility without institutional endorsement. This does not eliminate the need for institutions. It challenges their exclusive authority to certify. The most important consequence may not be economic but philosophical: we are entering a period in which the question “Which parts of education are the work, and which parts are the frame?” has become practically urgent rather than merely theoretically interesting. The institutions that endure will be the ones that can answer it honestly.

X. Blake, a Classroom, and Two Greek Words

All of which brings me, by a route I could not have predicted when I sat down to write this, to a Blake lecture in 1992 or 1993.

I cannot, at this distance, name the lecturer. The face has faded. The voice has faded. I cannot tell you what he wore or how he stood or what other poems he discussed that semester. What I can tell you is that at some point in that classroom – a classroom in which the internet was still the property of research laboratories and the word “credential” had not yet become the contested battleground it is now – he introduced a class of English literature students to two Greek words: ergon and parergon.

I cannot explain why they adhered. Most literary terminology is local: it illuminates a particular poem or genre and then retreats. These terms did something different. They migrated. They attached themselves not to Blake specifically but to a habit of question: what is the thing itself, and what merely surrounds it? That question, once installed, proved remarkably portable. It applied to paintings and to parchments. To museum artefacts and to university transcripts. To hospitals and to scriptures. To reputations and to résumés. To every situation, in short, where appearance and substance diverge, or where framing and reality interact – which is to say, to almost every situation worth thinking carefully about.

William Blake gave the lecturer his occasion, and it was not an arbitrary one. Blake was not merely a poet. He was an engraver and visual artist who regarded text and image as inseparable. The plates of Songs of Innocence and Songs of Experience are surrounded by elaborate visual designs – vines, children, angels, flames, trees – and those designs do not merely decorate the poems. They participate in their meaning. The border alters how the poem is read. The image and the text converse. The frame does semantic work. This is, without Blake knowing it by Derrida’s name, precisely the territory Derrida later mapped.

There is also something structurally Derridean in the relationship between the two collections themselves. Place The Lamb beside The Tyger. Each changes the meaning of the other. Neither stands entirely alone. Songs of Experience acts as a frame around Songs of Innocence, and vice versa. What first appears supplementary turns out to be constitutive. The surrounding work becomes part of the work. A very Derridean move, arrived at by intuition rather than philosophy, which may be why it is so permanently convincing.

XI. The Lecturer as Parergon

Here is the irony I cannot get past.

Throughout this essay, we have been examining cases in which the parergon overwhelms the ergon: the museum overshadows the painting, the brand overshadows the surgeon, the credential overshadows the learning, the institutional name outlives the knowledge it was meant to certify. The frame persists after the work has faded or moved on.

But the Blake lecturer represents the inverse. His name has disappeared. His influence has not.

In fact his influence may be stronger now than it was when I sat in his classroom. At the time, I listened, took notes, and moved to the next lecture. Thirty-three years later, those two Greek words are still generating thought. The lecturer himself has become a parergon that has faded away. The ergon remains.

Most of us can name dozens of teachers whose lessons we have forgotten. It is a rarer thing to forget a teacher whose lesson we are still actively using. The person has faded; the intellectual gift has endured. The frame has dissolved; the work is still visible.

There is a lovely implication here about the nature of teaching. Teachers naturally tend to assume that students are remembering them. Most of the time, students are remembering moments of insight – experiences in which something clicked, a distinction landed, a lens formed. The teacher’s ego wants immortality through recognition. But genuine teaching may achieve a quieter immortality through disappearance. The teacher becomes transparent, like a clean pane of glass through which something else becomes visible. The glass is not what you remember. What you remember is what you saw through it.

And yet – here Derrida reasserts himself – perhaps the lecturer was not the parergon at all. Perhaps his timing, his enthusiasm, his particular way of setting the distinction in motion, were constitutive of the insight. Would those words have adhered with the same force if they had arrived from a textbook? Probably not. The lecture was not merely a delivery mechanism. It was part of the ergon. The teacher has not vanished; he survives in distributed form. Not as a remembered face but as a habit of thought. Not as a named presence but as a way of looking at things that surfaces, reliably, whenever appearance and substance diverge.

You cannot see the spring when you are standing in the delta. But the water is still there. You are standing in it.

XII. What the Terms Survived

1992 or 1993. Before the web became public. Before search engines. Before the smartphone. Before credential inflation became a policy debate. Before AI made the question of what education actually certifies genuinely difficult to ignore.

In that world, if you wanted to revisit a concept, you could not search for it. You had to carry it. Ideas had to live in memory rather than in bookmarks. A concept that survived had to earn its place. It could not be retrieved on demand; it had to be retained. This may, in part, account for why ergon and parergon took root so deeply. They arrived in a mind that had no external storage to offload them to. They had to become part of the furniture of thought.

And what they have furnished thought with, over three decades, is a question rather than an answer. The question is: which is the work, and which is the frame? It is a question that has no stable, permanent answer, because the answer depends on what you are examining, at what distance, under what conditions, and with what interests in view. Derrida was clear about this: the parergon is “neither inside nor outside” – it occupies a threshold, a border, a zone that is genuinely unstable. The frame is not simply subordinate to the work. It is not simply superior to it. It is entangled with it, in ways that shift depending on where you stand and what you are trying to see.

That instability is not a deficiency in the concept. It is the concept’s deepest truth. We live in a world of frames. We cannot function without them. We encounter paintings through museums, credentials through institutions, surgeons through hospitals, ideas through teachers. The frames are necessary. They are useful. They are sometimes beautiful. But they are still frames. And the habit of asking – not aggressively, not nihilistically, but with disciplined curiosity – what is actually here? may be one of the most useful intellectual habits a person can cultivate.

The fact that this habit was planted through Blake, in a literature classroom, by a man whose name is now unrecoverable, says something worth holding onto about education. The most consequential lessons are often not the ones that announce their importance at the time. They arrive quietly. A distinction is offered. The mind receives it, sets it somewhere, and gets on with the business of the semester. Decades later, the distinction is still at work – in new contexts, on new problems, generating new connections the original lecturer could not possibly have foreseen.

If there is a final irony, it is this. An essay about the ergon and the parergon has ended by examining its own origins. The argument about frames and works has arrived, after considerable wandering, at the frame of a single classroom and the work that frame managed to transmit. The lecturer’s name is gone. But the question he planted – what is the thing itself, and what merely surrounds it? – is still here, still open, still worth sitting with.

It may be one of the most useful questions a teacher can leave behind. And it may be all the immortality a good teacher needs.

End of Part II

 

After the Horsemen

What the Crisis in UK Higher Education Actually Means for Indian Students

In my opinion, George Chilton’s essay in The PIE News, “Out-Galloping the Four Horsemen of Higher Education,” is one of those rare pieces of sector writing that earns its metaphor. The four horsemen – AI-driven integrity collapse, geopolitical and migration instability, the obsolescence of the traditional degree model, and the generational turn away from prestige toward purpose – are not assembled for effect. Each identifies a genuine structural fracture. What makes the essay worth sitting with is not its alarm but its lucidity: the sense that someone has finally named what has been visible but unspoken across the sector for years.

That unspoken quality is itself significant. Higher education institutions are not, as a rule, candid about their own vulnerabilities. They speak in the language of transformation and opportunity even when the underlying reality is contraction and anxiety. Chilton cuts through that. What the essay opens, though, is a question it doesn’t quite have room to enter: what this crisis looks like from the receiving end. Not from within UK institutions, but from the vantage point of a family in Pune or Hyderabad or South Delhi, trying to make a decision that will cost them somewhere between thirty and eighty lakh rupees, reshape the next five years of their child’s life, and carry the full weight of intergenerational aspiration. That is a different angle of view. And from that angle, the crisis looks both clearer and more complicated.

The Integrity Gap, and Its Older History

Chilton’s first horseman is what he calls the integrity gap – the crisis of epistemic trust created by generative AI. If degrees no longer reliably signal intellectual formation, the credential loses its social function. Universities, on this reading, face not merely a technological disruption but a legitimacy crisis.

What the argument doesn’t quite reckon with is that the crisis of the credential predates AI by at least a decade. AI did not invent superficial learning. It industrialised it. For years, much of mass higher education drifted quietly toward performative assessment, modular box-ticking, and the industrialised production of credentials without the formation that credentials were supposed to represent. The degree had already become, in many institutions, a simulacrum of learning – a process that resembled education in its external forms while hollowing out its intellectual substance. AI arrived into this environment not as the cause of the problem but as its most efficient accelerant.

The University of Nottingham’s recent trajectory makes this visible at institutional scale. Over three decades, a combination of government funding cuts, the pressure to recruit international students as a revenue substitute, and the replacement of tenured academics with contract staff produced what Hunter and Williams, writing in Eurasia Review, describe as factory-like teaching – a system in which students became a commodity rather than a learning cohort. AI did not create that condition. It arrived into it.

For Indian students and their families, this matters in a specific way. The Indian middle class invested heavily – financially and emotionally – in the belief that a UK degree represented genuine intellectual formation, not merely a certificate. That belief was largely justified for the best institutions. For many others, it was a reasonable approximation. The question now is whether it remains a reasonable approximation at all, or whether the integrity gap extends across a broader swathe of the sector than institutions are willing to acknowledge publicly.

Geopolitics and the End of Captive Markets

The second horseman – geopolitical and migration instability – is where Chilton’s essay is most directly useful for thinking about India. His argument is that the anglophone monopoly on global higher education has weakened irreversibly. He is right.

What many UK institutions still struggle to internalise is that their dominance in the global education market was never simply about academic excellence. It was sustained by an interlocking set of structural advantages: immigration pathways that made UK study a plausible route to global mobility; currency differentials that made British qualifications feel like internationally portable assets; labour market prestige inherited from decades of postcolonial soft power; and, underlying all of this, geopolitical stability that made the UK feel like a reliable destination rather than an unstable one.

Several of those pillars are eroding simultaneously.

UK immigration policy has become one of the most volatile and politically charged variables in the sector. Student visa conditions, graduate route access, dependent visa restrictions – these have changed repeatedly in recent years, and there is no settled expectation of stability. For an Indian family investing substantially in a UK degree partly for its mobility value, policy volatility is not a minor inconvenience. It is a fundamental change in the risk profile of the investment.

Meanwhile, alternative destinations are becoming more sophisticated competitors. The Gulf, Singapore, parts of Europe, and increasingly India’s own developing higher education ecosystem are not simply cheaper alternatives. They are increasingly credible ones. Nottingham discovered this in Malaysia, where the federal government opened at least eight new universities in the early 2000s, quietly absorbing the local demand that the overseas campus had been built to capture. The same dynamic is now visible at a larger scale across Asia. Chinese, Australian, and continental European institutions are actively courting Indian students with improved infrastructure, relevant curricula, and clearer post-study pathways. The assumption that Indian students are permanently drawn to the UK by the gravitational pull of historical prestige is becoming demonstrably false.

The market has not collapsed. But it has fragmented. And fragmentation is, in some ways, more dangerous for institutions than collapse, because it is invisible until it is severe.

TNE, IBCs, and the Geography of Learning

There is a third dimension the essay opens without fully entering: the transformation underway in transnational education, and the rise of International Branch Campuses in India itself.

Chilton identifies, with characteristic directness, that simply transporting the old operating system overseas is a missed opportunity. It is also, increasingly, a commercial error. A remarkable amount of UK transnational education has functioned as educational franchising dressed in the language of internationalisation – curricula designed for a British labour market and social context, delivered into radically different societies, inevitably hitting diminishing returns. That was always going to be true. It is now becoming visible.

The IBC model in India is more complex than either its advocates or its critics allow. The optimistic case is real: a global curriculum, meaningful faculty exposure, significantly lower cost, local employability relevance, and the possibility of international mobility pathways, all within India. The pessimistic case is equally real: imported branding without equivalent ecosystem depth, faculty of uneven quality and commitment, a weak research culture, and employer communities that have not yet calibrated how to value these qualifications.

The reality, as ever, lies in the specific institution rather than the model. Not all IBCs will mature equally. Some will become serious intellectual ecosystems, genuinely rooted in Indian contexts while carrying international reach. Others will remain what they are at inception – flags planted for commercial rather than academic reasons, hedging strategies against declining home enrolments dressed in the language of mission.

For Indian students evaluating IBCs, the relevant questions are therefore not generic but granular. Is the faculty genuinely empowered or merely operational? Is the curriculum locally contextualised or simply transplanted? Is the institution making a long-term commitment to India, or treating the country as a transitional revenue stream? Is employer recognition actually building in the sectors that matter to this student? These are uncomfortable questions to pose to an admissions office. They are nonetheless the right ones.

The Nottingham Case: When the Abstraction Becomes a Balance Sheet

Nottingham is not a marginal institution. It is a Russell Group university with a long research tradition, international campuses in Malaysia and China, and a brand that has carried real weight in global education markets. Its Trent Building – the neo-Gothic centrepiece of its University Park campus, opened by King George V in 1928 – once hosted Einstein, H.G. Wells, and Gandhi. That heritage is real and not nothing.

And yet by 2025–26, the university announced the suspension of sixteen courses – including all modern languages and music – alongside more than 600 redundancies. On current projections, it faces the exhaustion of its financial reserves by 2031. The group recorded a deficit of £76.8 million in 2024–25, following a restructuring charge of £11.3 million and a £74.8 million impairment on two campuses it is now trying to sell – the very campuses it paid over £77 million to acquire and refurbish within the last five years. Unions have initiated strike action and a marking boycott. The implications of that boycott extend beyond Nottingham: students at the Malaysian campus operate under dual marking arrangements, and a choke-point in the UK could prevent them from graduating.

That last detail deserves to sit with the reader for a moment. A student in Semenyih, who enrolled in good faith in a British degree programme, may find their graduation contingent on the resolution of a labour dispute at an institution four thousand miles away that is itself fighting for financial survival. No admissions brochure prepared them for that risk.

The Malaysia campus story is instructive in its own right. The Nottingham franchise there was established partly as a hedge against declining overseas student numbers – a familiar institutional logic in the sector. The market was misread. The campus was relocated to a plantation site in Semenyih, forty miles from Kuala Lumpur, in an area described by Hunter and Williams as very unattractive for students who expected to be based in urban areas. Enrolment peaked and then fell by 22 percent between 2021 and 2024. The franchise’s own parent company attempted to sell it in 2021 for less than its two decades of investment had cost. The sale was withdrawn. The campus now carries £7.6 million in debt owed to the UK institution – debt that grew by £2 million in a single year.

When the campus CEO issued a statement assuring students of stability and quality, a recent graduate offered the most honest assessment of what the credential had become: “Nope, but as long as my Malaysian employers are convinced… it’s a different story overseas.” The degree, in other words, no longer certifies formation. It certifies local employer trust. That is a different and much more fragile thing – because local employer trust is not portable, and it is not permanent.

The British government’s recent decision to block UK degree-awarding powers from the Newcastle University medical campus in Malaysia has sent a shockwave through the broader franchise sector. The implications for other UK campuses operating under similar arrangements – including those being established in India – have not yet fully registered.

For Indian families evaluating UK IBCs, Nottingham is not a worst-case outlier. It is a worked example of how the optimistic scenario, and the pessimistic scenario inhabit the same institution simultaneously – sometimes in the same financial year. The questions that should follow from it are not abstract. Is the institution that has invited you to study with it financially stable? Does its international expansion represent genuine long-term commitment, or is it a revenue hedge that will be unwound when the domestic situation deteriorates further? And if the home campus faces a crisis, what exactly is your position?

The Tectonic Shift in Indian Student Psychology

What has changed most profoundly – and what no essay written from within the UK higher education system fully captures – is the psychology of Indian student families themselves.

For decades, international education served a specific and powerful cultural function for the Indian middle class. A foreign degree, particularly a British one, was not merely a qualification. It was a signal of escape velocity: from the perceived limitations of the domestic system, from the anxieties of competitive admissions, from the social weight of family expectation. It symbolised sophistication, international legitimacy, and intergenerational advancement. That symbolic economy was real and remarkably durable.

Today’s Indian families are more anxious, more data-driven, and more sceptical than the generation that preceded them. They have seen graduates return underemployed. They have watched visa regimes tighten midway through academic careers. They have read about institutions in financial distress. They have noticed that international students have become, in certain political climates, convenient subjects for policy theatre. The blind faith premium – that quality of uncritical aspiration that once attached itself to the foreign degree – has eroded.

At the same time, India itself is changing in ways that alter the underlying logic of mobility. Earlier generations often studied abroad partly because India lacked the opportunity ecosystems that would reward ambition proportionally. That assumption is becoming less universally true. Sectors like AI, fintech, clean energy, advanced manufacturing, health technology, and digital infrastructure are developing domestic depth. A student graduating in India in 2030 may enter an economy substantively different from the one their parents imagined when they began planning. The logic of studying abroad as escape has given way, unevenly but perceptibly, to studying abroad as strategic investment – an investment whose terms must now be evaluated rather than assumed.

What the Serious Student Now Has to Ask

The checklist for an Indian student considering UK study has undergone what can only be described as a tectonic shift.

The older framework was relatively legible: ranking, visa success rates, post-study work rights, fees, city attractiveness, and the informal intelligence of cousins and seniors who had been before. The new framework is almost geopolitical and existential simultaneously.

A serious student today must assess whether the country will remain politically welcoming for the duration of their degree – not a question previous generations considered necessary to ask. They must evaluate whether the institution is financially stable. They must think about whether AI disruption will hollow out the value of their qualification before they have had time to deploy it. They must ask whether the course is preparing them for a world that still exists.

And for students considering IBCs in India, the questions are sharper still. Earlier, the question was something like: “Can I get a foreign degree without going abroad?” Now it has become: Is this campus academically equivalent to what the parent institution delivers at home? Are the faculty empowered or merely operational? Will employers genuinely value this qualification, or will it occupy an uncertain middle ground – too foreign for some employers, insufficiently prestigious for others? Is this institution genuinely committed to India for the long term, or is it here because the home market contracted?

This is a genuinely extraordinary transformation in a short period. And beneath the practical questions lies a quieter philosophical shift. The older generation pursued education as a route into stable systems. Today’s students are preparing for a world where systems themselves feel unstable. That changes not just the questions they ask but the kind of formation they need from their education.

After the Horsemen

Chilton ends with cautious optimism. Universities have survived previous civilisational transitions. They may survive this one. But survival, he argues, will require abandoning several assumptions that the modern mass university treated as sacred: that prestige guarantees relevance, that degrees automatically signal competence, that West-to-East educational flow is permanent, that physical mobility is the centre of internationalisation.

All of this is true. But the student and the family on the other side of this transaction cannot wait for institutions to complete their reckoning.

The UK remains a serious intellectual ecosystem in its best institutions. The credential still carries weight in specific sectors and specific labour markets. The experience of living and studying abroad still produces something – cultural fluency, independence, perspective, resilience – that is not simply replicated by staying home. The argument is not that international education has lost its value, but that its value has become conditional rather than automatic. It must be earned by the institution and verified by the student, rather than assumed by both.

The honest counsel to a prospective Indian student is neither panic nor complacency. It is discernment – a word that implies something more active and analytical than the passive optimism that characterised earlier generations of outbound students. The student who thrives in the coming decade will not be the one who chose the most prestigious option, but the one who chose the most honest one – honest about what they were actually buying, honest about the risks involved, honest about what they intended to do with it afterwards.

Chilton’s four horsemen are real. They are also, in a way, a forcing mechanism for a reckoning that was overdue. For years, much of global higher education benefited from informational asymmetry – institutions controlled the narrative, and students had limited visibility into financial fragility, labour market realities, and graduate outcomes. That opacity is breaking down. Indian students today are among the most sophisticated education consumers in the world, comparing countries, visa regimes, rankings, placement data, alumni trajectories, AI disruption, political climates, and currency forecasts almost simultaneously.

The old recruitment language of glossy brochures and generic “global citizen” rhetoric is becoming less effective because students increasingly sense when institutions are selling mythology instead of clarity.

That may, ultimately, be the most important consequence of the crisis Chilton describes. Not the disruption itself, but the end of a comfortable informational fiction – on both sides of the transaction.

This essay draws on George Chilton’s “Out-Galloping the Four Horsemen of Higher Education,” published in The PIE News.

 

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From Stewardship to Extraction

When a hospital denies treatment on billing grounds, the feeling it produces is not ordinary disappointment. It is not the frustration of a bad product or a delayed flight. It carries a moral charge – the specific, vertiginous sensation of a promise being broken. Not a contract. A promise. Something civilisational, extended across generations, quietly withdrawn.

Education produces the same sensation, at the moment a humanities department is shut down because the enrolment numbers don’t justify the headcount. These two sectors – healthcare and education – carry this burden above all others. And what has happened to them follows so similar a pattern, in so many countries, over so many decades, that coincidence is simply not available as an explanation.

Both began as institutions of stewardship. Both have been converted, with remarkable efficiency, into instruments of extraction.

This did not happen through announcement or conspiracy. No board of governors convened to declare that patients would henceforth be managed as revenue streams, or that students would be treated as enrolment targets. The shift was accumulated – in funding models, in investor expectations, in administrative cultures, in the slow replacement of one vocabulary with another so gradual you only notice it when you try to remember which word came first.

In healthcare, the language of care gave way to the language of throughput. Beds became units. Procedures became billable events. Patient outcomes were reframed as metrics to be managed, not just humans to be healed. Doctors, trained in the long tradition of clinical judgment, found their autonomy steadily eroded by protocols designed less for patient welfare than for liability management and cost compression. The hospital administrator replaced the physician as the locus of institutional power. The spreadsheet began to govern the ward.

Education followed the same grammar, with minor changes in terminology. Learning became content delivery. Students became users, then customers, then – in the venture-backed EdTech lexicon – learners to be “engaged” and “retained.” Professors lost ground to managerial bureaucracy. Curriculum decisions increasingly deferred to employability data. Rankings, those magnificent weapons of brand management, turned universities into competitors rather than communities. Research drifted toward commercial viability. The intellectual formation that once justified the entire enterprise was quietly rebranded as “student experience” – something to be surveyed, scored, and sold back to prospective applicants.

What drove both trajectories was the same force: the entanglement with private capital at scale. Once healthcare and education became serious sites of investment – not merely sources of stable public employment – the logic of capital began to displace the logic of vocation. Growth had to be demonstrated. Returns had to be generated. And both sectors, historically resistant to profit as a governing motive, discovered they had no adequate institutional immune system against it.

The most revealing symptom is not the commercialisation. It is the language that persists alongside it.

A hotel chain makes no moral claim on you. It exists to fill rooms and generate margin. Nobody feels betrayed when it raises its rates or cuts housekeeping staff. The transaction is transparent. The motive is declared.

Hospitals and universities are different. They continue to speak in the register of mission. Healing. Empowerment. Access. Transformation. Equity. Human flourishing. The language is not cynically deployed – many of the individuals inside these institutions believe it sincerely, and act on it daily. But the machinery surrounding them rewards something else entirely: billing efficiency, debt expansion, market capture, brand management, cost compression.

This gap – between the moral vocabulary and the operational incentive – is precisely what generates the particular exhaustion that so many professionals in both fields now report. It is not simply burnout. It is the specific depletion of being asked to perform a vocation inside a structure organised around something other than that vocation’s purpose. Doctors who became doctors to heal are managing documentation to satisfy insurers. Educators who became educators to transmit knowledge are attending meetings about retention dashboards. The work persists, but it is increasingly peripheral to what the institution is actually optimising for.

That is what makes the modern crisis in both sectors so hard to articulate. The healing still happens. The learning still happens. But it happens despite the structure, not because of it. Meaning survives in the margins – in the individual encounter between a doctor and a patient, a teacher and a student – while the institution surrounding those encounters is organised around entirely different ends.

The downstream consequences are now visible enough to name plainly.

In both sectors: burnout at scale. Administrative bloat that consumes resources without producing care or knowledge. Dependency on debt-financed consumers – patients who cannot afford treatment, students who cannot afford degrees, both groups borrowing against futures the system may not actually deliver. Consolidation into giant networks that prioritise market share over service quality. Algorithmic decision-making that replaces judgment with process. Standardisation that mistakes measurability for meaning. And, inevitably, premium tiers – better care and better education for those who can pay more, with the language of equity preserved in the mission statement while the reality quietly diverges.

There is a bitter line that circulates in American healthcare: the system is designed to manage revenue streams, not health. The same sentiment is now being voiced in higher education – the system is designed to manage enrolments, rankings, and cash flow, not learning. Both observations are too bleak to be entirely true and too accurate to be dismissed.

So, what do we do with this?

One option is resigned realism: accept that once a sector reaches sufficient scale and attracts sufficient capital, financialisation is structurally inevitable. Mourn it privately. Find meaning in individual practice. Stop expecting institutions to be better than the economic systems that sustain them. This position is intellectually coherent. It is also a capitulation dressed as sophistication.

The harder question – the one worth actually sitting with – is whether we are willing to make the structural arguments that the situation demands. Not critique at the level of corporate behaviour or individual bad actors, but a genuine reckoning with what it means to financialise sectors whose entire social value rests on the premise that they are not primarily financial.

Healthcare and education are not unique in being captured by capital. They are unique in being sectors where the capture is actively harmful to the social function they exist to perform. A financialised steel industry produces cheaper steel or dearer steel. A financialised hospital produces worse health outcomes. A financialised university produces a narrower, more instrumentalised form of human development. The damage is not incidental. It is architectural.

We have spent decades describing this transformation with increasing precision. The description is good. The diagnosis is settled. What remains – what we have been far less willing to attempt – is the redesign.

The question is no longer what happened to these institutions. It is what we are prepared to build instead – and whether we are honest enough to call the current arrangement by its right name before we start.